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International Media Management

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International Media Management

MA
  • Option 1 year full time
  • Year of entry 2021
  • Campus Egham

The course

This course combines a thorough knowledge of business practices and the management of projects with a detailed understanding of specific management practices within the media industries. Your knowledge of media management will span traditional and digital media and cover how to manage all levels of project, along with digital and marketing skills essential to navigating the wider media landscape encompassing a variety of business models and audiences.

There will be a number of high-calibre tutors leading this course, many of whom are actively producing for TV and big-screen, as well as publishing extensively in the area of media and communications. You will also benefit from visits by many industry speakers and guest lecturers throughout the year.

  • This course teaches the project management, business and vocational skills essential for working within the media industry and overseeing the life cycle of complex projects from conception to completion
  • This programme believes that learning both creative and business skills is the most effective way to prepare next generation media graduates for the industry
  • The multi- faceted nature of the media demands a multi-skilled professional and that is what we hope the students will grow into through your experience on this programme

Core Modules

Year 1

Students take modules adding up to 180 credits.

  • This module introduces you to key debates about the social, political and economic significance of the Internet-based media and their institutions, and how these are changing. Focusing on some of the main theories concerning the relationship between the media and society, this module also introduces you to online distribution and big data, allowing you to consider the relationship of these systems with more traditional media and their social implications.

  • The aim of this module is to create a comprehensive understanding of the industrial process required to create long-form TV Drama. Beginning with Ideas, and where they come from, you will examine through examples the stages that transform an internal vision into written Treatments, then Scripts, and finally into Moving Pictures via the contracting of Crews, Artists, Studios, and Equipment. Assessments include the writing of a Script Report on a professional TV script, and the assembly of a Production Report describing the whole process using prose, graphics, and diagrams. A context-making visit is undertaken to a working TV Production Centre where a long-running TV Drama is recorded, and whose experienced staff answer questions from students.

  • In this module you will develop an understanding of the critical issues and application of project management. You will look at the tools, techniques and body of knowledge involved in each stage of the project management life cycle, including project initiation, planning, execution, control and closure. You will consider how project management is applicable to all types of organisation and essential to the  corporate strategy. 

  • In this module you will examine the relationship and interdependencies between television texts and those of the related broadcast media of radio and the Internet. You will explore the major genres of TV production through international examples. You will also discuss the ways in which innovation in the major genres of TV can take place.

  • In this module you will develop an understanding of the role of accounting information in external and internal decision making. You will look at the properties of profit and how it's measured, and consider the nature and role of the major financial statements. You will examine the accounting conventions underlying the preparation of financial reports in an international context, and the progression that has been made towards harmonised international financial reporting standards. You will also learn how to undertake ratio analysis of balance sheets, income statements, and cash flow statements, and become familiar with the key principles of management accounting.

  • In this module you will examine the main issues in the operation and (de)regulation of global television industry, providing an overview of the differing markets for television programmes and differing commission and production regimes around the world. You will look at the commonalities and differences between different television business models (Free with Ads, Subscription, Other); network organisation; independent production etc). You will also discuss the nature of global flows in programming and the market system that enables them.

  • In this module you will develop an understanding of the way in which marketing has evolved and continues to evolve as a result of the rise and dominance of digital and social media. You will consider the influence digital media, the web, mobile and social technologies have had on marketing, and the impact they will likely continue to have on the way marketing practice develops in the future. You will examine the theoretical and historical context of digital and social media marketing, particularly how they relate to the film and television industries, and critically assess a range of campaigns and multiplatform marketing strategies.

Optional Modules

There are a number of optional course modules available during your degree studies. The following is a selection of optional course modules that are likely to be available. Please note that although the College will keep changes to a minimum, new modules may be offered or existing modules may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.

Year 1

Students must select from:

  • In this module you will develop an understanding of how to identify and manage the risks resulting from project blockers. You will consider the limits of theoretical models such as PRINCE II when applied to real-life situations and the need to tailor tools and techniques to suit each project. You will examine the key obstacles to implementation and why project managers must anticipate resistance to change from individuals, teams and the organisation itself.

  • In this module you will develop an understanding of how complex projects in the creative industries are managed and financed. You will look at real feature films and television shows, following a drama project from the birth of the story idea through to the cinema or television release. You will consider the ways to manage such projects successfully and explore how tortuous and full of pitfalls the creative path can be.

  • In this module you will develop an understanding of the contemporary issues facing media managers and the creative industries more generally. You will look at a variety of methodological approaches to the study of the creative industries, considering their relative strengths and weaknesses. You will analyse industry report data, presenting your findings in written and relevant visual forms. You will be assigned a supervisor who will provide support and guidance on how to carry out primary research and prepare your report to common industry standards.

  • You will produce a short video or radio piece to UK industry-standards. You will create work which communicates with its intended audience and manage all aspects of the production process, including self-direction and the direction of others. On completion, you will reflect on your production, using knowledge gained in other areas of the course to analyse its success.

This innovative new course combines two previous successful Masters courses (International Television Industries and Media Management) into a single degree with increased optionality taught by established media professionals as well as experienced project management professionals from the MSc Project Management team.

This course utilises a mixture of teaching methods from lectures, seminars, industry visits to individual tutorials. You will be allocated two Personal Tutors (one from Media Arts and the other from MSc Project Management). Assessment of knowledge and understanding is undertaken through seminar presentations, group projects, writing exercises, and coursework essays. The culmination of your degree will be a dissertation project, Media Industries Report or Production Practice Dissertation.

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