Jie Sui, University of Oxford
Self Biases on Perception and Attention
Humans show a bias favouring stimuli associated with themselves compared with other people. How does this effect arise? Do these biases change fundamental perceptual processes? I will present recent work we have done showing that self-biases modulate basic perceptual processes; they are stable for an individual and are difficult to control; they reflect rapid tuning of brain circuits to enhance the saliency of self-related items. Finally I discuss the implications of this work for understanding whether perception changes as a function of social context.