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BAB Seminar,JeiSui,University of Oxford

21/03/2014 (15:00-16:00)

Jie Sui, University of Oxford

Self Biases on Perception and Attention


Humans show a bias favouring stimuli associated with themselves compared with other people. How does this effect arise? Do these biases change fundamental perceptual processes? I will present recent work we have done showing that self-biases modulate basic perceptual processes; they are stable for an individual and are difficult to control; they reflect rapid tuning of brain circuits to enhance the saliency of self-related items. Finally I discuss the implications of this work for understanding whether perception changes as a function of social context.


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