Posted on 27/10/2016
Professor Chris Hackley from the School of Management commented on UK universities significant increase in advertising spend and its marketing value. This is largely due to the fee increase and a more competitive market.
Professor Hackley commented that advertising is important in international markets, in particular to ensure the brand is portrayed accurately. However, whilst key decision makers still remain the same, including; location, parental guidance, course choice and ucas points, advertising budgets will likely continue to rise due to the circular logic of the market.
Full story - The Times Higher Education
Link to: MA Marketing
Link to: MA Consumption, Culture and Marketing