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MBA Alumna Secures 'Dragon's Den' Investment

Posted on 08/08/2011

Sadia Siddiqui has secured investment from James Caan for her business venture, Caramel Model Management. Caramel is a London based modelling and event management agency that deals exclusively with Asian models. Following completion of her MBA, Sadia co-founded Caramel with her business partner Hajira Ahmad.

Of the investment, Sadia said, "We told him about the brand and asked him if he would like to sponsor it. Surprisingly, he said I'm not interested in sponsoring but I really like the idea and I like what you girls want to do and you could create a platform to value and promote young British-Asians. He said he would like to invest in the business, so we didn't have to go to Dragon's Den."

Sadia and James have now featured on the front cover of 'Start Your Business' magazine. To find out more about Sadia, visit her website: http://sadiasiddiqui.com/index.html


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