Student Recruitment

The Directorate engages in a wide range of offline and online recruitment activities in the UK, Europe and internationally with the aim of increasing the number, quality and diversity and of the students recruited to Royal Holloway.

Strategies for undergraduate and postgraduate recruitment are formulated and implemented across a wide range of regions within the UK and overseas.

Recruitment activities

  • Participating in direct recruitment activities, including exhibitions, school and university visits and bespoke workshops
  • Digital recruitment and communication activities including email marketing, webinars, online interviews and virtual exhibitions 
  • Managing partnerships with schools in the UK and overseas, including implementation of the Connect scheme
  • Implementing UK-based widening participation and outreach activities across a range of age groups 
  • Developing Connect and managing relationships with our network of international education agents
  • Liaison with overseas governments, country/region specific scholarship bodies and other key recruitment stakeholders
  • Strategic oversight for the development and management of Royal Holloway’s suite of Excellence Scholarships
  • Coordinating visits from prospective students, school groups, agents, delegations from higher education institutions and other visitors
  • Organisation of on-campus events focussed on prospective students and applicants, including Open Days and Applicant Visit Days
  • Management and training of a central pool of Student Ambassadors who add value to a range of our activities 
  • Coordination of a central programme of conversion activities for applicants
  • Liaison with academic departments regarding subject-specific targeted recruitment and conversion activities on and off campus

Target regions

  • UK (including Widening Participation and Outreach activities)
  • Mainland Europe
  • Non-EU overseas: we actively undertake recruitment activities in over 30 overseas markets. The majority of target countries fall within the top source markets of overseas students to the UK, and are selected for their recruitment potential given Royal Holloway’s academic portfolio. Visit the Your Country webpages for details of the entry requirements, scholarship information and useful contacts specific to each overseas target market.  Details of overseas trips for this recruitment cycle can be viewed on our online travel calendar.

Working with schools

A priority of the Student Recruitment team is to build deeper links with a wider range of schools and colleges in the UK and overseas.  We currently promote central and department specific events to schools and it is important to ensure that they are fully aware of what Royal Holloway has to offer its students.  Many members of Royal Holloway staff have their own personal links with schools, whether on a professional or personal basis.  In order to ensure that your contacts in schools are kept up to date with the various activities we offer to schools, and with the events we hold on campus, we would  be grateful if you could share your contacts  with us. 

Use this online form to share school contact details.

If you have a number of schools you’d be willing to share the details of, or have any further comments regarding school links and activities, please email   

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