Bob is Vice-Principal for External Engagement, and Dean of the Faculty of Management & Economics, at Royal Holloway and Bedford New College, University of London.
Bob was previously Dean of the Faculty of Management & Law at the University of Surrey, Professor of Information Management at Brunel University, and an associate of Henley Management College. He has also held a position at Virginia Tech, USA, and was a tenured faculty member at Rensselaer Polytechnic Institute, USA.
As Professor of Information Management, Bob conducts research at the intersection of Information Systems, consumer behaviour and human-computer interaction, particularly where users have to interact with complex models. He was the Co-Editor of the European Journal of Information Systems from 2000 through 2005, and his work has appeared in Management Science, Operations Research, the Information Systems Journal, Decision Support Systems, the Journal of Retailing and the Journal of Business Research, plus various ACM and IEEE Transactions. Read more about Bob's research here.
As Dean, Bob is responsible for the School of Management, the Department of Economics, and the Centre for Criminology & Sociology, which together total approximately 110 academic staff. As Vice-Principal, he has oversight for a number of externally related activities such as the services and processes related to employability, student volunteering, and certain regional activities. He also undertakes College roles, as determined by the Principal, in various activities including project boards and international engagement. For example, he is currently Chair of the project board for the College’s new finance system. Bob has experience with educational joint-ventures in China, and delivery of programmes in Hong Kong, Europe, and elsewhere. He also holds a Visiting Chair at the University of Sydney Business School.
Executive Assistant to Bob O'Keefe: Katherine Lee
Tel: 01784 276470