Economics: Principles of Economics
You will gain an understanding of the basic theories of microeconomics (the behaviour of individuals and firms) and macroeconomics (the behaviour of the economy as a whole and relations). In macroeconomics you will learn about circular flow; the goods market; money, bonds, income, and interest; fiscal policy; monetary policy; aggregate demand and supply; the Phillips curve; and long term growth. Discussions will take place on the current financial / debt crisis and the inflation-unemployment trade-off. In microeconomics you will learn about supply and demand; elasticity; theories of the consumer and the firm; and market structures.
Economics: Quantitative Methods of Economics 1
In this module you will become familiar with the basic mathematical, quantitative, computing and statistical tools for the study of Economics.
The core modules in Management are:
In this module you will develop an understanding of the formal economic, political and legal institutions, as well as cultural, religious, and linguistic differences that must be taken into account when conducting business across borders. You will look at how the global context in which companies operate has evolved over time, considering the role of foreign direct investment and internationalisation strategies. You will examine the motivations for entering a foreign market, the factors determining whether a company enters on their own or in partnership, the risks of entry and how they are analysed, and how companies negotiate with governments.
Markets and Consumption
In this module you will develop an understanding of how marketing can be seen as both an academic discipline and as a business practice. You will look at the role of the consumer as a stakeholder in an organisation, examining how they make consumption decisions. You will assess marketing as a business practice, considering how it has penetrated all sectors of the economy (private, public, and not-for-profit). In addition, you will learn about the sustainability of marketing practices in an increasingly globalised consumer society.
In this module you will develop an understanding of the basic concepts of accounting, examining its role in organisations and society. You will consider the basic components of financial statements, including income statement, balance sheets, and cash flow statements, and the procedures and techniques for the preparation of these. You will also look at the principles of financial decision making and how to analyse accounting information.
In this module you will develop an understanding of organisation as a process and the organisation as an entity. You will look at key managerial activities, examining classical ideas about organisation with the context of nationalisation and humanisation. You will see how these ideas reappear, albeit in a modified form, in contemporary organisations, looking at organisational forms and modern management techniques such as culture management, emotional labour, and charismatic leadership. You will also consider Max Weber’s distinction of formal and substantive rationality and Anthony Giddens’ formulation of the duality of action and structure.
This module covers microeconomic analysis and policy. You will be introduced to analytical tools for studying the behaviour of individuals and firms across a range of economic settings. Topics include optimisation of consumer and firm problems; strategic interactions between firms in different non-competitive environments; choice under uncertainty; intertemporal decisions; and general equilibrium theory. For each topic, real world applications will show how models are used to examine complex issues, make predictions and prescribe policy. You will also study the features of economies that give rise to desirable market outcomes under different welfare criteria in conjunction with situations that result in market failures.
This module covers macroeconomic theory and policy. You will develop an understanding of macroeconomics at the intermediate level, considering the determinants of aggregate variables such as unemployment, investment, consumption, interest rates, inflation, exchange rates and the balance of trade (net exports). Topics include the goods and financial markets and the Hicks-Hansen (IS-LM) model in the short run; aggregate supply, the labour market and the Aggregate Demand – Aggregate Supply (AD-AS) model in the medium run; the Phillips curve, disinflation and Okun’s law; Economic growth and the Solow model; consumption and investment theory and the role of expectations in the IS-LM model; open economy, exchange rate regimes and Mundell-Fleming model; hyperinflation, financial crises and the euro zone; and fiscal policy, monetary policy, and the practice of policy making.
The core modules in Management are:
In this module you will analyse the principal theories of strategic management and consider them in the context of contemporary business operations, including the political and regulatory frameworks, in response to technological change, financialisation, the development of ‘new’ business models, and the changes in the way corporate performance is assessed. You will discuss key concepts and debates in the theory of corporate and business strategy, examine the changing context in which the corporate strategy is formulated and implemented, and develop an understanding of the theoretical debates that relate to corporate strategy via the analysis of case studies, which will cover a variety of industrial settings and situations.
Marketing Strategy in Context
In this module you will develop an understanding of the marketing strategies used by organisations. You will look at the elements of the marketing mix and their critical interrelationships, examining the competitive environment, customer insights, market information systems, business models, enterprise competencies, control, evaluation and innovation. You will also consider the sustainability of marketing practices in an increasingly globalised consumer society.
In this module you will develop an understanding of the technical and non-technical aspects of management accounting. You will look at traditional costing methods and techniques, such as contribution volume profit analysis (CVP), budgeting, responsibility accounting, transfer pricing, and decision-making, alongside more innovative management tools, including activity based costing (ABC), activity based management (ABM), and the balanced scorecard. You will examine the issues underlying pricing and product offering and consider the importance of quality and cost control as strategic objectives for improving organisational performance.
Human Resource Management
In this module you will develop an understanding of the significance of human resource management in organisations. You will look at the links between product market and human resourcing strategies, the role of human resources planning in workforce management, and polices such as employee participation and involvement, including the role of trade unions in employment relationships. You will examine the regulation of labour markets, employment discrimination and conflict and resistance at work. You will also consider specific human resources practices, such as recruitment and selection, training and development and pay and performance management.
The core modules in Management are:
International Management - Business in Context
International Management - Leadership and Innovation
In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.
Only core modules are taken
Only core modules are taken
Economics: Industrial Economics
Economics: Financial Economics
Economics: Understanding Financial Crises
Economics: Environmental Economics
Economics: Economics of Warfare
Economics: Experimental Economics
Economics: Monetary Economics
Economics: Topics In Game Theory
Economics: Financial Econmetrics
Economics: Labour Economics
Economics: Philosophy of Economics
Economics: Public Economics
Economics: Topics in Economics History
Economics: Topics in Development Economics
Economics: Advanced Topics in Game Theory
Economics: Economics of Inequality
Optional modules in Management include:
International Financial Accounting
Asia Pacific Business
Globalisation of Work
International Human Resource Management
The Individual at Work
Business in International Comparative Perspective
Brands and Branding
Strategic Management Accounting
Advertising and Promotion
Clusters, Small Business and International Competition
Business Data Analytics
Digital Innovation Management
Enterprise Systems Management
Small Business Management and Growth
Entrepreneurship Theory and History
Innovation, Strategy and the Corporation
Accounting for Sustainability
Marketing Ethics and Society
Home and EU students tuition fee per year 2017/18*: £9,250
International students tuition fee per year 2017/18**: £15,600
Other essential costs***: There are no single associated costs greater than £50 per item on this course
How do I pay for it? Find out more.
*Tuition fees for UK and EU nationals starting a degree in the academic year 2017/18 will be £9,250 for that year. This amount is subject to the UK Parliament approving a change to fee and loan regulations that has been proposed by the UK Government. In the future, should the proposed changes to fee and loan regulations allow it, Royal Holloway reserves the right to increase tuition fees for UK and EU nationals annually. If relevant UK legislation continues to permit it, Royal Holloway will maintain parity between the tuition fees charged to UK and EU students for the duration of their degree studies.
**Royal Holloway reserves the right to increase tuition fees for international fee paying students annually. Tuition fees are unlikely to rise more than 5 per cent each year. For further information on tuition fees please see Royal Holloway’s Terms & Conditions.
***These estimated costs relate to studying this particular degree programme at Royal Holloway. Costs, such as accommodation, food, books and other learning materials and printing etc., have not been included.