Foundations of Modern Management and Organisational Analysis
This module, taught during your induction week, will introduce you to the key elements of organisational management for commercial successs. Through analysis of historical roots, you will develop an understanding of the current practices for managing customers, shareholders, and employees, and discuss how numbers and technology influence management decision-making.
Business Opportunities, Ideas and Planning
This module will introduce you to the basic theories and practices related to business planning and the entrepreneurial start-up process. You will look at the discovery of business opportunities, the development and assessment of business ideas, the formation of founding teams, and how to preparare a business plan.
In this module you will take a critical look at corporate entrepreneurship, exploring the strategic and organisational models behind new venturing, innovation and strategic renewal. You will develop an understanding of both large and small company perspectives in the management of new business opportunities. You will look at the importance of internal and external technology sources, as well as the development of complementing activities through the emergence of various forms of external relationships.
Introduction to Entrepreneurship
In this module you will develop an understanding of the key aspects of entrepreneurship. You will look at the entrepreneurship process, the key differences between large companies and small and medium sized enterprises, and the financing options available to start-up and developing companies. You will examine enterprise barriers, growth and performance, with particular consideration given to the role of start-up and entrepreneurial activity in the hi-tech and bio-pharma sectors.
In this module you will develop an understanding of applied finance with appropriate theoretical underpinnings. You will look at entrepreneurial value creation, financial statements and value techniques, sources of financing, and Government initiatives designed to to assist Small and Medium Sized Enterprises (SMEs).
This module will provide you with an introduction to the key topics in marketing, focussing on how small and entrepreneurial organisations with limited resources market and promote themselves. You will develop an understanding of selling and negotiating, market analysis and customer segmentation, consumer behaviour, creativity and innovation, leveraging limited marketing resources, customer relationship management and brand building.
Dissertation Preparation and Research Methods
This module will help you to prepare for your dissertation with useful theoretical and practical lessons in research methods. You will develop your analytical and technical research skills, reflecting critically upon the theoretical and philosophical assumptions of the underlying research methodologies. You will develop an undertanding of the ethical considerations when conducting research, and will learn how to write a structured research proposal that will form the basis of your dissertation.
Independent Business Research Project
The Independent Business Research Project provides you with an opportunity to learn and practise researching and writing skills for your future career. You will apply the analytical and problem-solving techniques you have acquired throughout your studies to explore a specialist interest in greater depth. You will critically evaluate academic literature, systematically collect data, organise your findings, and present your research results in a clear and logical and manner. To help, your research proposal will be read by the programme director, who will select an appropriate member of staff to act as your supervisor. Your final submission will be between 10,000 and 12,000 words in length.
The second year of this degree programme will be spent on a work placement.
In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.
In this module you will explore business innovation in the context of new ventures and corporations, discussing how changes in Information technology, markets, and society are affecting the emergence of new business models, products, and services. You will look at sources of innovation and creativity, the innovative organisation, developing new products and services, innovation networks and policies, knowledge management and innovation in the global context for competitive advantage.
Business Ethics and Entrepreneurship
This module will introduce you to the moral frameworks and critical abilities necessary to understand the role of business in society from an ethical perspective. You will look at different types of business, including large publicly traded multinationals, small and medium sized enterprises, social enterprises and family firms. You will develop an understanding of the issues applicable to each type of organisation and be able to articulate moral arguments from a range of perspectives.
In this module you will develop an understanding of technology and its contribution to competitive success through product and process change in order to create effective managers for the modern business environment. You will explore the need for a multidisciplinary approach, with insights from the disciplines of economics, production operations, and strategic management.
In this module you will develop an understanding of the strategies, business models, and business operations that are being shaped by digital technologies. You will apply e-business concepts and theories to real-life business scenarios and gain an advanced understanding of the strategic importance of information technologies. You will critically analyse how IT, an in particular the internet, has transformed traditional businesses and enabled new business models.
Sustainability and Accounting
In this module you will develop an undersanding of the contemporary issues in the theory and practice of sustainability accounting and accountability. You will explore the philosophical underpinnings of corporate social responsibility and sustainability accounting, and examine the roles of stakeholder engagement and dialogue, including the motivations for social and environmental reporting. You will also consider the applicability of sustainability reporting to Non-Governmental Organisations (NGOs), full impact accounting and the role of silent and shadow accounts in sustainability.
Creative Accounting and Impression Management
In this module you will develop an understanding of the contemporary issues regarding the theory and practice of communication in accounting. You will look at the nature of the international reporting environment, examining the roles, needs and characteristics of lay and expert readers of financial reports. You will consider how impressions are created through the use of graphs, narratives and pictures, and the role of experimental research. You will also explore rhetorical, literary and cultural theory perspectives in the critical study of financial reporting documents, and will examine case studies on a variety of international reporting practices.
In this module you will develop an understanding of how the role of service marketing is changing in society, and the changing factors that influence marketing decision-making for organisations. You will look at the differences between services and goods, the key elements of service marketing, the service delivery process, and implementing and managing profitable service strategies.
In this module you will develop an understanding of the scope and nature of marketing ethics. You will explore issues at the interface of marketing and moral philosophy, examining the complexity and interconnectedness of moral dilemmas in marketing practice. You will look at ethical reasoning and decision making, developing frameworks for approaching ethical problems that may arise in day-to-day marketing practice. You will consider the links between various ethical dilemmas in marketing mix decisions and marketing management more broadly, assessing the range of responses to marketing issues on behalf of businesses, regulatory bodies, and consumers.
In this module you will develop an understanding of the unique application of marketing principles and processes to the sports industry. You will consider sport as both a product, looking at the applications of marketing theories and principles to promote sports and sport related products, and sport as a medium, considering how sport can be used as a vehicle to promote a product or service.
In this module you will examine the principal means of marketing communications – advertising, promotion, public relations, direct marketing and sales teams. You will develop an understanding of the contemporary media environment and how this impacts on marketers’ efforts to communicate with stakeholders. You will examine how communications must be tailored to the market segment, and look at the impact of communication cultures, particularly overseas, on market entry.
Consumption, Markets and Cultures
In this module you will develop an understanding of the broader socio-cultural issues relevant to marketing practice in the 21st Century. You will look at the interactions that occur between the market, consumers and the marketplace, focussing on how particular manifestations of culture are constituted, maintained and transformed by broader forces such as cultural narratives, myths, ideologies and grounded in specific socioe-conomic circumstances and marketplace systems. You will engage with complex theoretical concepts including consumer culture theory, symbolic consumption and the production of culture.
The courses are interactive, usually offering a lecture-style background of key theories and principles in the first part, and more practical activities, exercises and group discussions in the second part of the lectures. Guest lectures are invited in different classes to give students a real-world experience on entrepreneurship. Participation from students in the classroom is a key principle for learning.
Outside the classroom, in the Autumn Term we organise a field trip to an entrepreneurship hub, and in the Spring term we organise a field trip to a small business. These provide more opportunities to visit and learn from real entrepreneurs in their environment, giving more opportunities to advance their ideas after their studies. In addition, entrepreneurship activities from student societies on campus could be integrated in the teaching process to bridge theory and practice.
Assessment is carried out by a variety of methods. In the classroom, you will engage in a number of activities, simulations, case-study discussions and presentations where you will receive instant feedback from you lecturers.
Formal assessments include coursework in the form of individual or group assignments, but also presentations, posters, or digital media content creation depending on the course. Examinations are towards the May exam period and in-class test could take place during the last weeks of each course.
After the teaching term, students will be allocated a supervisor that will guide them through an Independent Business Research Project. The year-in-business students will be allocated a mentor that will follow their progress and work, assisting them in keeping a log and writing a similar final project. This final project gives an opportunity to test learn concepts and ideas in practice in a real business context via research and analysis.