Key information

Duration: 1 year full time

Institution code: R72

Campus: Egham

UK fees*: £12,000

International/EU fees**: £24,500

The course

International Media Management (MA)

Traditional media models are being disrupted by new technologies and shifting audience behaviours. The MA in International Media Management at Royal Holloway prepares you to shape the future of this dynamic industry.

Want to launch new platforms, manage international productions, or shape digital strategy? Develop the confidence to lead teams, drive innovation, and navigate global media markets with clarity and creativity.

Build your expertise

● Plan and deliver projects from pitch to platform, with modules in budgeting, scheduling, and rights management
● Develop expertise in audience strategy, content marketing, and cross-cultural communication
● Work with professional tools in our Futures Studio, digital TV studio, soundstage, and post-production facilities
● Connect with researchers and alumni recognised by BAFTA, Sundance, and the AHRC and benefit from our partnership with the National Film and Television School and StoryFutures Academy

Epicentre of media innovation

We collaborate with the British Film Institute, Royal Television Society, and key media networks to support your career from day one.
Learn from working producers, project managers, and creative consultants, plus guest speakers from Banijay, HBO Europe and the Discovery International.

Recent graduates have moved on to careers in international production, creative strategy, or media operations, making their mark in places such as HBO Max, NBCUniversal, and Meta Platforms.

We sometimes make changes to our courses to improve your experience. If this happens, we’ll let you know as soon as possible.

Course structure

Core Modules

Year 1

Students take modules adding up to 180 credits.

In this module you will examine a major shift in research in the field of media and cultural studies towards the ethnographic study of technology and its uses in particular contexts. You will study how consumption and use of technologies – and especially the domestic context – contribute important determinations on how technologies are perceived, taken up and used in different ways by people.
The aim of this module is to create a comprehensive understanding of the industrial process required to create long-form TV Drama. Beginning with Ideas, and where they come from, you will examine through examples the stages that transform an internal vision into written Treatments, then Scripts, and finally into Moving Pictures via the contracting of Crews, Artists, Studios, and Equipment. Assessments include the writing of a Script Report on a professional TV script, and the assembly of a Production Report describing the whole process using prose, graphics, and diagrams. A context-making visit is undertaken to a working TV Production Centre where a long-running TV Drama is recorded, and whose experienced staff answer questions from students.
In this module you will examine the main issues in the operation and (de)regulation of global television industry, providing an overview of the differing markets for television programmes and differing commission and production regimes around the world. You will look at the commonalities and differences between different television business models (Free with Ads, Subscription, Other); network organisation; independent production etc). You will also discuss the nature of global flows in programming and the market system that enables them.
In this module you will develop an understanding of how complex projects in the creative industries are managed and financed. You will look at real feature films and television shows, following a drama project from the birth of the story idea through to the cinema or television release. You will consider the ways to manage such projects successfully and explore how tortuous and full of pitfalls the creative path can be.
In this module you will learn how individuals and organizations become ‘market ready’ in the Digital Music Industries (DMI). Most creators and workers in the DMI start off as freelancers or in small and medium size organizations. They must therefore possess competencies and digital skills that can be adapted to an evolving market. Through weekly lectures and workshops, students will develop the knowledge and skills needed to be flexible, entrepreneurial, and successful in the competitive and fast changing digital music industries.
This module offers the opportunity to test your learning, share your subject knowledge, and explore in detail a topic that interests you by conducting research and/or by developing concepts and projects in the context of the creative industries. As the culmination of your masters degree, you will work under the guidance of a supervisor to produce and submit either a dissertation of between 13000-15000 words, or else an equivalent practice-as-research or professional project.
This module will describe the key principles of academic integrity, focusing on university assignments. Plagiarism, collusion and commissioning will be described as activities that undermine academic integrity, and the possible consequences of engaging in such activities will be described. Activities, with feedback, will provide you with opportunities to reflect and develop your understanding of academic integrity principles.

All modules are core

Teaching & assessment

This innovative new course combines two previous successful Masters courses (International Television Industries and Media Management) into a single degree with increased optionality taught by established media professionals as well as experienced project management professionals from the MSc Project Management team.

This course utilises a mixture of teaching methods from lectures, seminars, industry visits to individual tutorials. You will be allocated two Personal Tutors (one from Media Arts and the other from MSc Project Management). Assessment of knowledge and understanding is undertaken through seminar presentations, group projects, writing exercises, and coursework essays. The culmination of your degree will be a dissertation project, Media Industries Report or Production Practice Dissertation.

Entry requirements

2:2

UK Honours degree or equivalent in a relevant subject.

Relevant subjects include: Media, Advertising and Public Relations, Economics, Marketing and Management, Digital Media, Film, Photography, Computer Science, or Politics.

Applicants may be asked to provide an 800 word essay entitled 'An analysis of the changes over the last five years in Media Management in one company or sector in your country' as part of the application process.

Applicants will be interviewed before an outcome of the application is received.

Candidates with professional qualifications or relevant professional experience in an associated area will be considered. In these cases, applicants will be required to provide a CV.

International & EU requirements

Bachelor degree from the American University of Armenia or a Specialist diploma with 80% or a GPA of 3.5 overall.

Bachelor degree (Honours) with a 2:2 or a Bachelor degree (Ordinary) with a Pass with 58% overall.

Bachelor degree or Fachhochschuldiplom/Diplom (FH) with a Grade 3.9 overall.

Bachelor degree (Bakalavr) or Specialist Diploma with 3.5 out of 5 or 70% overall.

4 year Bachelor degree from Bangladesh University of Engineering and Technology (BUET) with a First Class Division or a Masters Degree following a 3 or 4 year degree.

Bachelor degree with grade 12 overall or the Licentiaat or Licence and other two cycle diplomas with grade 12 overall.

Diploma Visokog Obrazovanja Diploma Visokog Obrazovanja / Diplomirani with Grade 8

Bakalavar or Diploma of Completed Higher Education with a Grade 4 out 6 overall.

4 year Bachelor degree with 62%, a GPA 2.5 out of 4, Grade 6 out of 12 or grade C+ overall OR 3 year Bachelor degree with 73%, a GPA of 3.1 out of 4, Grade 8 out of 12 or grade B overall, depending on the grading scheme.

4 year Bachelors degree with an overall 70% to 75% or GPA of 2.8 to 3.0 out of 4.0 depending on the institution.

3 out of 5 overall in the Baccalaureus Prvostupnik or Visoko Obrazovanja/Level VII/1 (second level degree obtained on completion of 4-6 year course).

Overall 6.5 out of 10 or a GPA of 2.85 out of 4 in a Bachelor degree from a public university, Ptychion (from University of Cyprus) or Bachelor degree awarded by a private institution (the programme must be accredited by the Ministry of Education and Culture).

Bakalar with dobre (good), score of 2 or Grade C overall.

7 from 13 points grading system or 4 from 7 points grading system in a Bachelor degree, Candidatus Philosophiae or Professionbachelor.

University bachelors degree with a GPA of 2.4 overall or 65% overall

75%, 2.5 or C overall in a Bakalaurusekraad/Diploma, Magister or Magistrikraad

GPA of 1 where marks are in 1 - 3 system or GPA of 2.3 where marks are in 1 - 5 system in a Kandidaattii/Kandidat or Maisteri/Magister

Licence awarded from 2009 with grade 12 or Maitrise (pre-Bologna) with grade 11

Grade 3 overall in a Bachelor, Fachhochschuldiplom or Magister Artium

Bachelor degree with a Second Class Lower Division overall.

6 out of 10 overall in a Diploma from the Faculties of Engineering and Agriculture or a Ptychion (Bachelor degree) awarded by an AEI.

Bachelors degree degree with a Second Class Honours, Lower Division.

Egyetemi Oklevel /Foiskola Oklevel/ Alapfokozat with 3 out of 5 overall.

Baccalaurreatus with grade 6.5 out of 10 overall or Kandidatsprof / Cadidatus Mag with 6 out of 10 overall.

Bachelor degree with 55% to 60% overall or a CGPA of 5.5 to 6 out of 10 overall depending on the institution.

Bachelor degree or Diploma IV with overall GPA of 2.8.

Bachelor Degree/Professional Doctorate with 13 out of 20 overall.

Bachelor’s degree (four years) with 70% overall.

Bachelors degree with at least 75% overall depending on the mark scheme.

Diploma di Laurea or Licenza di Accademia di Belle Arti with 84 out of 110 overall.

Bachelor degree (Gakushi) with a B overall, dependent on the mark scheme.

Bakalavr or Specialist Diploma with 3.5 out of 5, 70% or 3.0 out of 4.33 overall.

Bachelor degree with a Second Class Honours (lower division) overall.

Bachelor degree with B or a GPA of 3.0 overall.

Bakalaura Diploms or Professional Bakalaura Diploms with Grade 6 overal.

Dipl Ing (FH) or Dipl Arch (FH) from Liechtenstein Technical College with a Grade 4 overall.

7 out of 10 overall in a Bakalauras or Specialist Diploma.

Bachelor degree, Diplome d?Ingenieur Industriel or Dipl?me d'?tudes Sup?rieures Sp?cialis?es with 40 out of 60 or 14 out of 20 (Bien) overall.

Bachelor degree with Class 2 Division ii, B or 2.8 out of 4.0 overall.

Honours degree with a Second Class (Lower Division) overall.

Bachelor degree or Doctoraal with Grade 6.0 out of 10 overall.

Bachelor degree Honours or Ordinary with an overall Grade C+ or Grade 3 out of 9 points grading system.

Bachelor degree with a Second Class Honours, Lower Division or overall GPA of 2.5 out of 5.

Visoko Obrazovanja with 7 out of 10 overall.

Bachelor degree, Candidatus Magisterii, Sivilingeni-r (siv. ing.) (Engineering degree ) or Sivil?konom (siv. ?k.) (Economics degree) Grade D or 2.6 to 3.2.

Bachelor degree with an overall GPA of 2.6.

4 year Bachelor degree or combined bachelors degree and Master degree for the duration of 4 years with 58% - 65% or a CGPA of 2.8 - 3.2 overall depending on your institution.

Licencjat, Inzynier or Bachelor with grade 3.71 overall.

Diploma de Estudos Superiores Especializadoswith grade 14 overall or Licenciado with grade 13 overall.

Bachelor degree with an overall GPA of 3.0 overall.

Diploma de Licenta, Diploma Inginer or Diploma de Arhitect with 7.0 out of 10 overall.

Bakalavr Bachelor degree or Specialist Diploma with 3.5 out of 5 or 70% overall.

Bachelor degree with 70%, 3.0 out of 5.0 or 2.8 out of 4.0 overall.

Diplom Visokog Obrazovanja (second-level degree obtained on completion of a four to six-year course) with 7.5 out of 10 overall.

Bachelor degree (from a public university) with a Class II (lower) overall.

Bakalar or Magister / Inzinier with vel'mi dobre (very good) or Grade 2 overall.

Diplomirani / Diplomirani Inzenir from Visoko izobrazevanje, University Diploma or Visoko Obrazovanja (until 1999) with 7 out of 10 (8 for Visoko Obrazovanja) overall.

Bachelor (Honours), Bachelor or Professional Bachelor degree with 60% or Second Class Lower Division.

Bachelor (Haksa) degree with 3.0 out of 4.5, 2.9 out of 4.3 or 2.8 out of 4.0.

Licenciado, Titulo de Ingeniero or Titulo de Arquitecto with 6 out of 10.

Bachelor degree from National University or Private University with 68% to 73% or GPA 2.8 to 3.0 depending on your institution.

Bachelor degree with a 2nd Class Honours (Lower) overall.

Bachelor degree GPA 2.6 to 2.8 depending on your institution.

Bachelor degree (post 2007) or Specialist Diploma (after 1991) with a Grade 3, 9 out of 12 or 4 out of 5 overall.

Bachelor degree with 80%, a GPA of 2.8 out of 4, C+ or Good overall.

Bachelor degree with a GPA of 2.6 overall.

Kandidatexamen with at least a Pass (godkand) overall.

Bachelor degree or Bang tot nghiep dai hoc with 6.5 out of 10.

English language requirements

IELTS: 6.5 overall. No subscore lower than 6.0.
Pearson Test of English: 67 overall. No other subscore lower than 64.
Trinity College London Integrated Skills in English (ISE): ISE III.
Cambridge English: Advanced (CAE) grade C.
TOEFL iBT: 88 overall with Reading 22 Listening 20 Speaking 22 Writing 24.
Duolingo: 120 overall and no sub-score below 115.

Your future career

Previous graduates have gone on to work in independent television and film production, for broadcasters like Channel Four in the UK as well as international media agencies such as Comcast Universal International, Fox International Channels, CGTN, Hunan and for distributors, exhibitors and talent agencies.

Fees, funding & scholarships

Home (UK) students tuition fee per year*: £12,000

EU and international students tuition fee per year**: £24,500

Other essential costs***: -

How do I pay for it? Find out more about funding options, including loans, grants, scholarships and bursaries.

* and ** These tuition fees apply to students starting their course on a full-time basis in the academic year 2026/27. Students studying on the standard part-time course structure over two years are charged 50% of the full-time applicable fee for each study year.

Royal Holloway reserves the right to increase all postgraduate tuition fees annually. For further information, see fees and funding.

** These estimated costs relate to studying this particular degree at Royal Holloway during the 2026/27 academic year, and are included as a guide. Costs, such as accommodation, food, books and other learning materials and printing, have not been included.