Digital Innovation and Analytics is an exciting new course at Royal Holloway. It is aimed at recent graduates, from any discipline, seeking to boost their employability in a digital economy, as well as professionals wanting to update their workplace knowledge and skills.
The course focuses on the knowledge and skills required to manage digital technologies in the development and delivery of business innovations. It will equip you with an in-depth understanding of how to integrate digital technologies such as mobile computing, social media, and data analytics tools to innovate business practices.
A key feature of the programme is the development of practical knowledge through industry connections and business case studies whilst providing a strong theoretical base on business management in the digital era.
On graduating you will have the ability to analyse business innovation opportunities and challenges and make well-informed tactical and strategic decisions. You will be confident in proposing and evaluating solutions to business problems by using data analytics skills, and be able to effectively communicate complex business information to both professional and non-specialist audiences.
As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.
- Strong career prospects in a digital economy where the capacity to innovate and adapt is integral to employability.
- New and exciting opportunity to study cutting-edge topics such as Big Data, business intelligence, digital innovation, and social media. Coupled with exposure to highly sought-after skills in data analysis, data visualisation, and web analytics.
- Develop an effective network through external contacts with leading academics and senior corporate managers through seminars and guest lectures and work on real business projects through corporate guest sponsorship.
In this module you will develop an understanding of the principles and practices of gathering information and how it can be synthesised and used in a strategic context. You will look at the key channels and sources that may be used to gather information, and examine how internal and external information is used in organisations. You will consider the 'Big Data' revolution, and the challenge that the exponential rise of external information presents to businesses as they attempt to make sense of it. You will learn how to identify patterns and trends for decision making, as well as modelling future activities.
In this module you will develop an understanding of the design, development and application of innovative digital technologies in an era where existing solutions and practices are becoming increasingly disrupted and transformed. You will have the opportunity to meet with, and receive guidance from, speakers who have diverse expertise within the digital sector. Working in teams, you will provide digital consultancy for a client that requires a contemporary digital solution, encompassing digital strategy, vision, data analysis, and project management.
In this module you will develop an understanding of the strategic, economic and management implications of digital technologies to secure sustainable growth in a highly competitive environment. You will look at companies that have built their success on digital data and innovation, such as Google, and examine the role of digital technologies in driving business strategies and the significance of a company's business model its success. You will assess the opportunities of new digital technologies in service and product innovation and consider the opportunities and challenges in starting a digital business.
In this module you will develop an understanding of the fundamental issues in the digital society. You will investigate the diffusion of technological innovations such as mobile technologies, social media, cloud computing and Big Data in the private and public sectors. You will examine the impact of technological changes for individuals, organisations and societies in a global context, and consider the strategies which can be employed in response. You will also look at the potential social consequences of digital technologies, such as privacy, security, intellectual property and protection of data.
This course aims to provide you with theoretical and practical guidance to dissertation preparation and academic research in the broad area of digital organisation and society. This course covers a range of topics including: research paradigms and epistemologies; qualitative and quantitative methods in collecting and analysing data; primary and secondary data sources; empirical research design; hypothesis development and testing; innovations in digital research methods; and ethical considerations of academic research in this digital era.
The dissertation provides you with an opportunity to learn and practise researching and writing skills for your future career. You will apply the analytical and problem-solving techniques you have acquired throughout your studies to explore a specialist interest in greater depth. You will critically evaluate academic literature, collect data systematically, organise your findings, and present your research results in a clear and logical and manner. To help, your research proposal will be read by the programme director, who will select an appropriate member of staff to act as your dissertation supervisor. Your final submission will be between 12,000 and 15,000 words in length.
In this module you will develop an understanding of the role of online collaboration platforms in fostering and managing digital innovations. You will look at the emergent management and leadership theories related to online communities and virtual teams, considering how leaders emerge in these online spaces and the characteristics of effective online leadership. You will examine social network theory and how online collaborations can be effectively managed.
In this module you will develop an understanding of the different types of social media and web data alongside the techniques and tools for analysing such data. You will learn how organisations currently use social media and web and will critically assess the potentials of each. You will gain a theoretical, methodological and practical grounding in social media use and data that could be gathered and how organisations benefit from them while maintaining ethical and moral responsibility.
- All modules are core
Teaching & assessment
Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.
Applicants with significant business experience will also be considered.
Those who have studied disciplines other than management or business should take the Foundations of Modern Management module during Induction Week to obtain the background knowledge required for this course.
A successful applicant will usually have the following qualities:
- combine an enthusiasm for digital technologies and a passion for innovation, with an aspiration to work in challenging business environments.
- adapt to different cultural and working environments.
- demonstrate confidence, dedication, and actively engage in teamwork and other learning activities both in and outside the classroom.
International & EU requirements
English language requirements
All teaching at Royal Holloway is in English. You will therefore need to have good enough written and spoken English to cope with your studies right from the start. Find out what scores we require.
For more information about country-specific entry requirements for your country please see here.
Your future career
On graduating with a Masters degree in Digital Innovation and Analytics from Royal Holloway you will possess sought-after knowledge and skills for digital innovation and business consultancy. You will be highly employable and be equipped to work as a business analyst, consultant, or innovation manager in a variety of industries. We will help you to recognise and identify your strengths, skills and abilities so that you can make strong applications for your chosen career, or for further study.
Fees & funding
Home and EU students tuition fee per year*: £11300
International students tuition fee per year**: £18500
Other essential costs***: There are no single associated costs greater than £50 per item on this course.
* and ** These tuition fees apply to students enrolled on a full-time basis. Students studying on the standard part-time course structure over two years are charged 50% of the full-time applicable fee for each study year. All postgraduate fees are subject to inflationary increases. This means that the overall cost of studying the programme via part-time mode is slightly higher than studying it full-time in one year. Royal Holloway's policy is that any increases in fees will not exceed 5% for continuing students. For further information see tuition fees see our terms and conditions.
Please note that for research programmes, we adopt the minimum fee level recommended by the UK Research Councils for the Home/EU tuition fee. Each year, the fee level is adjusted in line with inflation (currently, the measure used is the Treasury GDP deflator). Fees displayed here are therefore subject to change and are usually confirmed in the spring of the year of entry. For more information on the Research Council Indicative Fee please see the RCUK website.
*** These estimated costs relate to studying this particular degree programme at Royal Holloway. Costs, such as accommodation, food, books and other learning materials and printing, have not been included.