Study our dedicated digital marketing degree course in the centre of London. If you are a finalist or recent graduate (any subject) wanting to boost your employability this degree course should provide you with the knowledge and skills needed for the digital era.
Being one of a few specialist digital marketing Masters degree courses in the UK you will gain a 360 degree perspective of digital marketing from digital branding and advertising to the consumer journey and metrics.
On graduating you will be able to create and analyse digital strategies and make well informed tactical and strategic decisions, having studied in the context of Royal Holloway Marketing’s distinctive critical ideology. You will be confident in using acquired skills to communicate strategies to stakeholders at all levels.
You will enjoy studying in our historic University of London buildings in central London and work with our experienced academic staff to realise your full potential.
· Great career prospects in digital marketing and any other related discipline
· Flexible studies over two days a week, combined with extensive self-study
This module seeks to introduce you to the core concepts in digital marketing management and establish the dynamics between the traditional and the digital within marketing theory and practice. Further, the course discusses the impact of digital marketing and platforms on social contexts and examines how the roles, activities and outcomes of the consumers, corporations and society are shifting.
- Search and Metrics
- Design Thinking
- Digital Brand Storytelling
- Digital Consumer in Online Culture
- Advertising in a Digital Era
- Applied Digital Research Methods
In this capstone module you will be given a topic, drawn from current issues faced by businesses, and you will be expected to identify and select an organisational or industry context. You will expected to undertake a substantial review of secondary sources, comprising both academic journals and industry publications. Using relevant market research techniques, you will undertake a substantive and unique primary research study, providing a critical analysis with key insights. You will be asked to make justified and feasible managerial suggestions, prepare an executive summary, and deliver a presentation to communicate your findings.
- Foundations in Professional Development
All modules are core
Teaching & assessment
Assessment is carried out by a variety of methods including essays, group projects, workshops, case studies and a dissertation.
This course requires a UK 2:2 (Honours) or equivalent. Applicants with relevant professional qualifications and/or significant work experience will also be considered.
International & EU requirements
English language requirements
All teaching at Royal Holloway is in English. You will therefore need to have good enough written and spoken English to cope with your studies right from the start. Find out what scores we require.
For more information about country-specific entry requirements for your country please see here.
Your future career
On graduating with a MSc in digital marketing you will be able to create and analyse digital strategies and make well informed tactical and strategic decisions, having studied in the context of Royal Holloway Marketing’s distinctive critical ideology. You will be confident in using acquired skills to communicate strategies to stakeholders at all levels. have a theoretical and empirical knowledge of digital marketing and employed a variety of academically based marketing techniques and practices as well as a critical awareness of current issues at the forefront of digital marketing.
Fees & funding
Home and EU students tuition fee per year*: £11600
International students tuition fee per year**: £19000
Other essential costs***: -
* and ** These tuition fees apply to students enrolled on a full-time basis. Students studying on the standard part-time course structure over two years are charged 50% of the full-time applicable fee for each study year. All postgraduate fees are subject to inflationary increases. This means that the overall cost of studying the programme via part-time mode is slightly higher than studying it full-time in one year. Royal Holloway's policy is that any increases in fees will not exceed 5% for continuing students. For further information see tuition fees see our terms and conditions.
Please note that for research programmes, we adopt the minimum fee level recommended by the UK Research Councils for the Home/EU tuition fee. Each year, the fee level is adjusted in line with inflation (currently, the measure used is the Treasury GDP deflator). Fees displayed here are therefore subject to change and are usually confirmed in the spring of the year of entry. For more information on the Research Council Indicative Fee please see the RCUK website.
*** These estimated costs relate to studying this particular degree programme at Royal Holloway. Costs, such as accommodation, food, books and other learning materials and printing, have not been included.