Booking link: Eventbrite page.

Understanding emerging IT trends is essential in the evolving digital marketing landscape. This session, led by Royal Holloway's Senior Lecturer in Digital Marketing and Innovation, Dr Anabel Gutierrez Mendoza, introduces the cutting-edge technologies shaping the future of digital engagement, such as Artificial Intelligence (AI), the Internet of Things (IoT), and Immersive technologies – Virtual Reality, Augmented Reality and the Metaverse. 

These technologies are transforming how marketers connect with audiences, handle data, and strategise campaigns. By exploring these trends, students will gain insights into digital innovation's critical role in driving marketing success and how mastering these tools can boost their future careers in digital marketing.

This future-facing taster session is intended to serve as an introduction to the MSc in Digital Marketing at Royal Holloway, giving you a taste of the work we do on the course and getting you thinking about some of the ideas and ways of working you might encounter.

To register to attend ONLINE, please visit the Eventbrite page. 

We hope you can join us.

Postgraduate Events Team

Royal Holloway, University of London