Management Research Seminar: Marketing group event
Venue: Room 104, Senate House
To celebrate the launch of their Harvard case on the comeback of the Kodak brand, case authors Giana M. Eckhardt (Royal Holloway University of London) and Michael Beverland (University of Sussex) will be convening a panel discussion on the revival of all things analog, with a particular focus on film as a medium for creative expression. The panel features key members of the Kodak brand team, responsible for reviving interest in film photography and movie production, as well as creatives in these industries.
From 18:00 to 19:00, senior Kodak executives and leading professionals involved in photography and movie making will explore the use of film, the revitalization of the Kodak brand, the firm’s exciting plans for the future, and reflections on the value of film in a digital age. Drinks and informal discussions will follow from 19:00 to 20:00.
Panel members:
Steven Overman, Former President of Consumer and Film Division and CMO, Kodak
Danielle Atkins, Chief Brand Officer, Kodak
JP Masclet, Photographer (http://www.jpmasclet.com/)
Filmmaker
You can read the Harvard case here: https://hbsp.harvard.edu/product/519051-PDF-ENG
The event is free and all are welcome.
For any questions, please contact Professor Giana Eckhardt.
