Concentrating on the art of managing and marketing film, TV and digital media industry projects, this Masters programme teaches aspiring producers the essential creative, management, digital marketing, business and vocational skills essential for working within the media industry. The focus is on acquiring fundamental project management skills needed to oversee the life cycle of large creative projects.
Taught by established industry professionals, with close links to the UK media industry, and experienced Project Management professionals, this MA will suit highly motivated students who are seeking a Masters programme which combines the creative development process with the practical management and digital tools required to manage creative projects from conception to completion.
Structures of Broadcasting
In this module you will develop an understanding of public service and commercial models of broadcasting. You will look at the organisation of broadcasting, considering the differing markets for TV programmes, and commission and production regimes around the world. You will examine the nature of global flows in programming, the market system that enables them, and the major broadcasting organisations. You will also explore the structure of the global programme sales and co-production markets.
Production Study 1
In this module you will develop an understanding of the key challenges of producing a long-running, high-volume, British television drama series. You will look at the role of such series in the television landscape, and examine the organisation, management, funding, budgeting and scheduling of drama productions. You will explore audience profiles and see how these fit within the economic and cultural priorities of television. You will also have the opportunity to meet writers and directors from a drama series.
Digital Media Marketing: Mobile, Social Media & Strategy
In this module you will develop an understanding of the way in which marketing has evolved and continues to evolve as a result of the rise and dominance of digital and social media. You will consider the influence digital media, the web, mobile and social technologies have had on marketing, and the impact they will likely continue to have on the way marketing practice develops in the future. You will examine the theoretical and historical context of digital and social media marketing, particularly how they relate to the film and television industries, and critically assess a range of campaigns and multiplatform marketing strategies.
Media Industries Report
In this module you will develop an understanding of the contemporary issues facing media managers and the creative industries more generally. You will look at a variety of methodological approaches to the study of the creative industries, considering their relative strengths and weaknesses. You will analyse industry report data, presenting your findings in written and relevant visual forms. You will be assigned a supervisor who will provide support and guidance on how to carry out primary research and prepare your report to common industry standards.
All modules are core
Teaching & assessment
Teaching and learning is mostly by means of lectures, seminar discussions, master classes, oral presentations, critical writing, guided independent research, problem solving exercises, guided independent study, coursework essays, practical equipment exercises, and a dissertation or media research project.
The basic strategies are to develop a wide-array of project management tools, techniques and analytical understandings, complemented by specific approaches and necessary skills in media management. This exposes students to an understanding of managing and financing film and television projects alongside developing a key set of abilities in the role marketing plays in media management. Students are given an understanding of UK media, particularly television, in relationship to a variety of different geographical and cultural contexts, in order to successfully apply those project management skills in global creative industries. Students’ interest and enthusiasm for the field is nurtured to develop their critical and communication skills, and their critical, research and project management skills.
Assessment of knowledge and understanding is undertaken through seminar presentations, writing exercises, and coursework essays. For the final course, Media Industries Report, each student will be responsible for their own report. Full details of the assessments for individual courses can be obtained from the Department of Media Arts and Centre for Professional Studies.
UK Honours degree or equivalent
Applicants with relevant professional qualifications or creative experience in the Media will also be considered Applicants will be required to submit an essay in English of up to 2000 words entitled "An analysis of the changes over the last five years in Media Management in one company or sector in your country." Applicants are asked to outline any experience they have in the creative industries or in project management.
English language requirements
We accept the following internationally-recognised English language qualifications:
- Pearson Test of English
- Cambridge ESOL
Your future career
Graduates from Media Arts MA programmes have successfully progressed into a wide range of professions which include film and television production and management, development, broadcasting, digital & social media marketing and strategy, film finance, literary representation, advertising, marketing and distribution, media law, the public sector, and teaching.
The Media Arts department is developing a strong research culture and has a growing number of Practice-based MPhil and PhD students. Further study to research degree level, ultimately leading to a PhD, is, therefore, one option. For more details on further learning and career opportunities please refer to the Careers & Employability Service.
The Centre for Professional Studies holds a 100% record for employment for UK/EU students with the vast majority becoming project managers in varying sectors. The Centre’s overseas students have enjoyed similar success with positions across a diverse range of industries including banking, automotive industries, mining, oil and gas and many others.
Fees & funding
Home and EU students tuition fee per year*: £8500
International students tuition fee per year**: £16300
Other essential costs***: £50 for Central London Fieldtrip, Please note that as part of the course, you will require access to devices such as a laptop, tablet and / or smartphone.
* and ** These tuition fees apply to students enrolled on a full-time basis. Students studying part-time are charged a pro-rata tuition fee, usually equivalent to approximately half the full-time fee. Please email firstname.lastname@example.org for further information on part-time fees. All postgraduate fees are subject to inflationary increases. Royal Holloway's policy is that any increases in fees will not exceed 5% for continuing students. For further information see tuition fees and our terms and conditions.
*** These estimated costs relate to studying this particular degree programme at Royal Holloway. Costs, such as accommodation, food, books and other learning materials and printing, have not been included.