Skip to main content



StoryFutures is an R&D collaboration into the future of story form, business models, data processes and audience experience.

Led by Royal Holloway, University of London, it is part of the Arts and Humanities Research Council’s Creative Industries Clusters Programme, funded through the Industrial Strategy Challenge Fund.

StoryFutures Creative Cluster

This exciting project brings together creative SMEs in the local area, world-leading Creative Screen and Technology companies and world-leading researchers. StoryFutures provides an innovation architecture for SMEs to create the compelling content, products and experiences to drive growth in next generation technologies.

Our novel “StoryLab” develops prototypes and pilots that respond to industry wide barriers to growth in immersive and beyond. We produce content that tests how to translate, adapt and converge traditional storytelling conventions to produce a new grammar for next generation technologies, test these productions with audiences, utilising cutting edge research in cognitive psychology, neuroscience and media research to fuel commercial growth and create enthralling experiences for the public.

Our partners span film, TV, gaming, VFX and immersive, including: Pinewood Studios, Immerse UK, Resource Productions, BFI, Connect TVT, Imaginarium Studios, The National Gallery, BBC Studios, Sony Interactive and nDreams, Brunel University and University for the Creative Arts.

Visit to find out more about the current projects and collaboration opportunities. 

StoryFutures Academy

StoryFutures Academy is the UK’s National Centre for Immersive Storytelling run by the National Film and Television School and Royal Holloway, University of London.

The Academy’s mission is to provide core screen sector talent with the tools, space, creative freedom and cross-sector work structures to unlock the creative and commercial potential of immersive production.

Over 270 creative professionals and students have benefited from the diverse range of programmes including 129 direct beneficiaries from the core screen industries, including Oscar and BAFTA winners and senior staff from major film and television organisations. This number is demonstrates that there is significant appetite in the sector for tackling the challenges and opportunities of
immersive storytelling.

Find out more at 

Explore Royal Holloway

Get help paying for your studies at Royal Holloway through a range of scholarships and bursaries.

There are lots of exciting ways to get involved at Royal Holloway. Discover new interests and enjoy existing ones

Heading to university is exciting. Finding the right place to live will get you off to a good start

Whether you need support with your health or practical advice on budgeting or finding part-time work, we can help

Discover more about our 21 departments and schools

Find out why Royal Holloway is in the top 25% of UK universities for research rated ‘world-leading’ or ‘internationally excellent’

They say the two most important days of your life are the day you were born, and the day you find out why

Discover world-class research at Royal Holloway

Discover more about who we are today, and our vision for the future

Royal Holloway began as two pioneering colleges for the education of women in the 19th century, and their spirit lives on today

We’ve played a role in thousands of careers, some of them particularly remarkable

Find about our decision-making processes and the people who lead and manage Royal Holloway today