We use cookies on this site. By browsing our site you agree to our use of cookies. Close this message Find out more

Home > School of Management home > Research > News > Staff contribute to new book on marketing theory published by Sage
More in this section Research news

Staff contribute to new book on marketing theory published by Sage

Posted on 10/05/2010
The SAGE Handbook of Marketing Theory

The SAGE Handbook of Marketing Theory

The SAGE Handbook of Marketing Theory, published in December 2009, was co-edited by the School of Management's Prof Pauline Maclaran, as well as Prof Michael Saren, Prof Barbara Stern and Mark Tadajewski. The book brings together the latest debates concerning the development of marketing theory, and the contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. It contains chapters either written or co-written by the following School of Management Marketing Group staff: Prof Pauline Maclaran, Prof Chris Hackley and Dr Alan Bradshaw.


   
 
 
 

Comment on this page

Did you find the information you were looking for? Is there a broken link or content that needs updating? Let us know so we can improve the page.

Note: If you need further information or have a question that cannot be satisfied by this page, please call our switchboard on +44 (0)1784 434455.

This window will close when you submit your comment.

Add Your Feedback
Close