Posted on 08/03/2010
Advertising and Promotion
The second edition of Prof Chris Hackley
’s Advertising and Promotion
was published on February 28th by Sage. The book is a research-based text written for advanced undergraduate and postgraduate students of advertising, promotion and marketing communication. The new edition contains much new case material, including one case based on the work of a Royal Holloway alumnus, Ayesha Datoo (BSc Management with Marketing 2007) who is now Senior Account Executive at Samsung Mobile UK. The case details the campaign for a new mobile phone which was managed by Ayesha.