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Marketing group publishes two new books this month

Posted on 31/03/2009
‘Marketing' and 'Contemporary issues in marketing and consumer behaviour’

Marketing group professors Pauline Maclaran and Chris Hackley have each had new books published this month. Both books are the first teaching texts in their respective sub-fields. Professor Maclaran is co-editor, with Liz Parsons of Keele University, of ‘Contemporary Issues in Marketing and Consumer Behaviour’. Chris Hackley is author of ‘Marketing – a critical introduction’. Each book takes a critical perspective on marketing in its historical, social and global context.

Both texts will form part of the teaching on the new MA Marketing to be launched in 2009.


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