Posted on 31/03/2009
Marketing group professors Pauline Maclaran and Chris Hackley have each had new books published this month. Both books are the first teaching texts in their respective sub-fields. Professor Maclaran is co-editor, with Liz Parsons of Keele University, of ‘Contemporary Issues in Marketing and Consumer Behaviour’. Chris Hackley is author of ‘Marketing – a critical introduction’. Each book takes a critical perspective on marketing in its historical, social and global context.
Both texts will form part of the teaching on the new MA Marketing to be launched in 2009.