Posted on 30/07/2012
10 Downing St
Following a personal invitation from the Chief Medical Officer Professor Dame Sally C Davies, Professor Chris Hackley attended the Behaviour and Alcohol Seminar at Whitehall under the Department of Health's Policy Research Programme. Twenty health policy academics and a number of Home Office officials discussed ways in which research might inform new evidence-based initiatives in UK alcohol policy. The CMO also outlined possible plans for further meetings and policy working groups.
Professor Hackley was subsequently invited to attend a meeting at the Treasury by a member of the Prime Minister’s Cabinet Office `Behavioural Insights Unit’, also known as the 'Nudge' unit, set up by David Cameron to look at behavioural interventions in social policy. Professor Hackley discussed the application of the commercial insights of branding and advertising to alcohol policy interventions. The unit is advising the Cabinet on a response to the recent Health Select Committee statement on UK alcohol policy.