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Government anti-drinking messages irrelevant to young binge drinkers, study finds

Government anti-drinking messages irrelevant to young binge drinkers, study finds

Description
Government advertising campaigns to tackle excessive drinking are dismissed as irrelevant by young binge drinkers, because consuming extreme quantities of alcohol is part of their sub-cultural social identity, according to research published this week (18th March) in the Journal of Business Research.
Date:
20/03/2015

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School of Management Annual PhD Conference

School of Management Annual PhD Conference

Date
29/04/2015
Location:
Moore Building
Description
Time: 9:30 - 17:00 Everyone welcome. Registration required

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