Capitalizing corporate social responsibility:
paths to making social responsibility both meaningful and profitable
Professor Timothy Devinney
University Leadership Chair in International Business, University of Leeds
Principal’s Meeting Room (Principal’s corridor, Ground Floor, Founders East)
Corporate Social Responsibility (CSR) has become a mainstream area of academic scholarship. However, despite the academic interest there is still considerable debate as to the business case for CSR. While there is considerable anecdotal evidence for the value of CSR investments and evidence that there is a correlation between a company’s ‘social performance’ and its ‘financial performance’, exactly how social performance translates into commercial reality is largely an unknown quantity. This work examines the commercial paths that lead from corporate social activities to business performance. The seminar will focus on four areas of work: the role of consumers, investors and employees and present a series of inter-related studies examining the degree to which these commercial vectors actually materially matter and how it may be possible to come up with specific strategies that will, in the end, capitalize CSR in a substantive manner.
About the speaker
Previously Prof. Devinney was a University Professor of Strategy at the University of Technology-Sydney, Professorial Research Fellow at the Australian Graduate School of Management (AGSM), Director of the AGSM Centre for Corporate Change and the AGSM Executive MBA. Before joining the AGSM he held positions on the faculties of the University of Chicago, Vanderbilt University and UCLA and has been a visiting faculty member at numerous universities in Europe (Copenhagen Business School, Humboldt University-Berlin, Wirschaftsuniversität Wien, and the Universities of Hamburg, Trier, Konstanz, Ulm & Frankfurt) and Asia (Hong Kong University of Science and Technology & City University, Hong Kong) and taught at many others (e.g. CEIBS, Helsinki University of Technology & Helsinki School of Economics).
He has published eleven books, such as Managing the Global Corporation (with J. de la Torré and Y. Doz, 2000) and The Myth of the Ethical Consumer (with P. Auger and G. Eckhardt), and more than ninety articles in leading journals including Management Science, the Journal of Business, The Academy of Management Review, Journal of International Business Studies, Organization Science, California Management Review, Management International Review, Journal of Marketing, Journal of Management, Long Range Planning, Journal of Business Ethics and the Strategic Management Journal.
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