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Entrepreneurship (MSc)

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Course overview

This dynamic MSc course is designed to equip you with a specialist and in-depth understanding of entrepreneurship. The course draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of academics within the School of Management. 

Our units in specialist entrepreneurship subjects are designed specifically for their relevance to contemporary entrepreneurship research, policy and practice. Our course is further enriched by the knowledge and expertise shared by our visiting speakers which include entrepreneurs running successful and in some cases highly innovative SMEs and large corporate organizations.    

We aim to provide you with some of the key skills and knowledge required to develop your own projects, whether it be starting a new organization or developing an entrepreneurial project within an existing organization, in the public, private or voluntary sectors. 

Key facts

Key facts about the course
Qualification Master of Science
Duration 1 year full-time (September to September)
Department and Faculty Management, Management, Economics and Law
Partner institution(s) --
Course director Dr Endrit Kromidha  
+44 (0)1784 414366
Contact for more information

Tony Sullivan
Postgraduate Programmes Administrator 
+44 (0)1784 414036

Fees / funding

Please visit the Fees and funding pages for the latest information about tuition fees and the different sources of funding which may be available to you.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online.

Further information on making an application, including the documentation that you will need to submit with the application is available in the How to apply section of this site.

If you are interested in applying to Royal Holloway, why not arrange a visit to our campus to see for yourself what academic and student life is like here. More information on arranging visits is available on our Open days pages.


Entry requirements

Entry criteria:

UK Upper Second Class Honours degree (2:1) or equivalent.

Relevant professional qualifications and relevant experience in an associated area will be considered.

English language requirements:

IELTS 6.5 overall with 6.5 in writing and a minimum of 6.0 in all other subscores. For equivalencies, please see here

  • this course is appropriate either for students from a management background of from other disciplines – the arts and social sciences (e.g. psychology, sociology and economics), as well as science and engineering.
  • it is also suitable for mature students with a good first degree and work experience.
  • those who have studied alternative disciplines to management or business should take the ‘Foundations of Modern Management’ unit during Induction Week to obtain the background knowledge required for this course.

Students from overseas should visit the International pages for information on the entry requirements from their country and further information on English language requirements. Royal Holloway offers a Pre-Master’s Diploma for International Students and English language pre-sessional courses, allowing students the opportunity to develop their study skills and English language before starting their postgraduate degree.

Additional requirements:

  •  Work experience is an advantage, but is not essential.

A successful candidate will usually:

  • be a self-starter, enterprising, and show initiative
  • have a strong interest in the field of entrepreneurship
  • have good written, verbal and presentation skills
  • be able to set and meet targets
  • be competent and professional in nature
  • be able to work well both independently and with others. 

Why choose this course?

The course aims to provide you with : 

  • gaining a critical understanding of entrepreneurship research, enabling you to explain key concepts and theories and appreciate ‘why’, ‘how’ ‘where’ and in ‘what capacity’ entrepreneurship takes place.
  • appreciating the impact of entrepreneurship and entrepreneurial processes at international, regional and national levels, as well as at the level of the community, the firm and the individual.
  • through manageable class sizes, engaging in active teaching and learning methods to stimulate your knowledge and skills in the subject matter
  • preparing you for a career as an entrepreneur, business owner or manager.

Department research and industry highlights

  • ESRC grants: "Socio-cultural factors, entrepreneurial orientation and firm growth: A comparative study of Turkish and Chinese entrepreneurs in London".
  • Monash University research grants. The project compares the organisational factors that influence UK and Malaysian high-tech firms’ entrepreneurial capacity to identify new opportunities and convert new ideas into new products and services.
  • ESRC grants: “Entrepreneurial capacity to exploit opportunities, new product development and firm performance: A comparative study of UK and Chinese high-tech firms”.
  • Research Strategy Fund, Royal Holloway: Pilot study: “Assessing the Gurus- Testing for Excellence.”
  • Westfocus: “ICT Adoption and Use in SMEs.”

Course content and structure

You will study six core and two elective courses over the first two terms. In the summer term you will complete a dissertation analysing an issue pertaining to the field of entrepreneurship in depth.

See an example autumn timetable from 2015 here.

Core course units:

Introduction to Entrepreneurship

This course will develop awareness and understanding of various aspects of entrepreneurs and entrepreneurial ventures with reference to both theoretical underpinnings and applied and public policy measures. The themes which are covered include:

  • economic approaches to entrepreneurship
  • sociological & psychological approaches
  • habitual entrepreneurs
  • family firms
  • outcomes: enterprise barriers, growth & performance

Business Opportunities, Ideas and Planning 

The aim of this course is to introduce you to the basic theories and practices related to business planning and the entrepreneurial start-up process. Particular, emphasis is given to:

  • the discovery of business opportunities
  • the development and assessment of business ideas
  • the formation of founding teams, and the preparation of a business plan

Corporate Entrepreneurship

In this module you will learn to critically evaluate corporate entrepreneurship, exploring the strategic and organisational models behind new venturing, innovation and strategic renewal.
In doing so, examine both large and small company perspectives in the management of new business opportunities.

Entrepreneurial Finance

This course offers a blend of applied finance with appropriate theoretical underpinnings. More specifically there is a strong emphasis upon the following:

  • entrepreneurial value creation, understanding financial statements and value techniques
  • the range of sources of finance available
  • increasing awareness of the various Government initiatives to assist SMEs and enterprise

Entrepreneurial Marketing

You will cover key topics in marketing with a concentration on perspectives of small organisations with limited resources, and entrepreneurial organisations as follows:

  • selling & negotiating
  • market analysis & customer segmentation
  • consumer behaviour
  • creativity & innovation
  • leveraging limited marketing resources
  • customer relationship management
  • brand building

Dissertation Preparation and Research Methods

This unit will help you prepare for your dissertaiton.  You will:Recognise and critically evaluate approaches to management research and the assumptions upon which they are based will:

  • equip you to make justified choices as to appropriate quantitative/qualitative research methods for data collection and subsequent analysis
  • be able to conduct research; evaluate primary and secondary data sources in a systematic and critically reflective manner
  • evaluate potential limitations to research investigation and applications and develop a coherent and appropriate research proposal, recognising the ethical implications of research investigations and their impact upon findings.


The dissertation provides an excellent opportunity to analyse an issue pertaining to the field of entrepreneurship in depth and is written over the summer months. By the end of the dissertation, you will be able to plan and manage a project, define aims and objectives, identify appropriate data sources and collection methods, be aware of and deal with potential pitfalls, execute a dissertation plan, and construct an effective argument.

Elective course units

Core Electives- students pick at least one of the following options


You will explore business innovation in the context of new ventures and corporations, discussing how changes in Information technology, markets, and society are affecting how new business models, products and services emerge. From this broad perspective, the course focuses particularly on exploring sources of innovation and creativity, the innovative organisation, developing new products and services, innovation networks and policies, knowledge management and innovation in the global context for competitive advantage.

Business Ethics and Enterprise

You will be introduced to the moral frameworks and critical abilities necessary to understand the role of business in society from an ethical perspective. The course will cover different types of business including large publicly traded multinationals, small and medium sized enterprises, social enterprises and family firms. You will be expected to understand the different issues in these organizational types and to articulate moral arguments from a range of different perspectives.

Optional Electives from other Master Programmes (subject to availability)

Foundations of Modern Management (Induction Week course only)

Be introduced to management in an integrative manner by identifying five elements important to the commercial success of an organisat ion: customers, shareholders, employees, numbers and technology.  Through analysis of historical roots you will gain:

  • a better appreciation of current practice with regard to the first three elements
  • discuss how the remaining two can influence management decision-makind

Knowledge Management

You will develop knowledge and understanding of contemporary theories and practices of knowledge management (KM) and integrate different dimensions of knowledge management arising from human resource management, information systems and strategic management.

Technology Management

You will increase your awareness of technology and its contribution to competitive success through product and process change in order to create effective managers for the modern business environment. You will explore the need for a multidisciplinary approach, and insights are drawn from three main subject areas: economics, production operations and strategic management.

People & Technology

You will develop a critical understanding on the development, management and social consequences of Information and Communications Technologies (ICT)  in organisations and society against the global context. With an emphasis on critical thinking skills, the course will be research-led, based on up-to-date academic literature and real life examples.


You will cover the challenges of the information society as networked organisation managers. A key challenge is successful development of electronically mediated forms of interaction in this type of organisation. Introduction:

The e-environment: e-business models and enabling technologies

E-business strategies: analysis, formulation and implementation

Arts Marketing

This unit will introduce you to the basic marketing theories and practices necessary for the successful running of art galleries. Attention is drawn to arts consumption and consumers, with reference to arts organizations in the private, public, and voluntary sectors.

Business to Business Marketing

You will develop a deep understanding of industrial marketing theory and how it is different from consumer marketing.  Understand how the marketing mix can be manipulated by industrial marketing managers by reviewing theory and engaging with a variety of case studies. 

Consumption, Markets & Culture

This course will provide students with an intellectually and historically grounded ability to understand the broader socio-cultural issues relevant to marketing practice in the 21st century.

You will gain the skills and knowledge to understand the interactions that occur between the market, consumers and the marketplace. The focus centres on how particular manifestations of culture are constituted, maintained and transformed by broader forces such as cultural narratives, myths, ideologies & grounded in specific socioeconomic circumstances and marketplace systems.

You will work with popular texts such as The McDonaldization of Society by George Ritzer as well as with complex theoretical concepts including Consumer Culture Theory, Symbolic Consumption and the Production of Culture. 

Digital Media Marketing

You will examine the role of digital media within contemporary marketing practice and its impact on marketing theory.

You will learn how new technologies have paved the way for consumers to embrace new media and have also allowed organisations to develop new markets and strategies to push their business forward.

You will develop knowledge and practical experience of digital media and marketing concepts available via these developing technologies.

Marketing Communications

You will examine examine the principal means of marketing communications – advertising, promotion, public relations, direct marketing and sales teams.

You will develop an understanding of the contemporary media environment and how this impacts on marketers’ efforts to communicate with stakeholders. An important theme that will be examined is how communication should change when dealing with different segments, and entering markets with different communication cultures (particularly overseas).

Sports Marketing

You will develop an understanding of the unique application of marketing principles and processes to the sports industry. Two themes are considered: sports as product and sports as medium. 

Communication Issues in Accounting

The aim of this unit is to raise your critical awareness of theory and practice regarding a variety of questions of communication in accounting. You will examine the nature of the international reporting environment and the needs of lay and expert readers of financial reports.

Comparative International Accounting

You will examine the causes of international differences, progress of harmonisation and the convergence of China, Japan and the US with International Standards. It also examines the effects of differences on capital markets and how companies and analysts cope with them.

Sustainability & Accounting

You will develop your knowledge and understanding of contemporary issues in the theory and practice of sustainability accounting and accountability.

On completion of the course graduates will have:

  • a systematic understanding of current issues in entrepreneurship, informed by the forefront of the discipline and area of professional practice
  • an in-depth and critical understanding of the entrepreneur, the entrepreneurial process, and the entrepreneurial event itself
  • the ability to evaluate critically the relevant academic literature and gain a comprehensive understanding of key concepts in entrepreneurship research
  • the ability to evaluate opportunities for developing new and innovative projects and an awareness of the different forms of support available to entrepreneurs
  • an increased ability to shape business ideas and structure them into a plan of action
  • an appreciation of the roles and responsibilities of different stakeholders and their impact on shaping the entrepreneurial process
  • transferable organizational skills including working to deadlines, prioritising and delegating tasks, organising meetings and work time.



View the full course specification for Entrepreneurship (MSc) in the Programme Specification Repository


Assessment is carried out by a variety of methods including coursework (individual and group projects), examinations and a dissertation.

Employability & career opportunities

Our graduates are highly employable and, in recent years, have entered many different entrepreneurship-related areas. Graduates may find employment in existing businesses – i.e. large/multinational organisations (e.g. in product development/research) or in small-to-medium sized organisations (e.g. in business planning, growth, and operations/strategic management); they may create new businesses; they may work in areas pertaining to business support and advice (business planning and incubation, financing, skills training, firm internationalisation); in entrepreneurship policy (promoting innovation and enterprise development); or in entrepreneurship research and education.

This course also equips you with a solid foundation for continued PhD studies.

After finishing my bachelors in Industrial engineering and management and having worked in various countries in Asia, I decided it was time to focus on my passion for start-ups. As I did not have a plan at the time, I decided to do an MSc. in Entrepreneurship at Royal Holloway.

During the MSc. we were constantly stimulated to think critically, opening an eye for opportunity. This was done by learning about the different types of entrepreneurs, case studies and guest lectures. Through the guest lectures, I was introduced to the concept of sweat equity, taking part in a start-up in return for an equity share.

After meeting many entrepreneurs and start-ups, I met an established entrepreneur who was starting a new venture, The Inner Circle. After lots of brainstorming and negotiation we started the company. I also got involved in another company with a friend I met at Royal Holloway. We started a company in Luxury Holidays & Villa Rental in Cascais Portugal called CascaisVilla.net. 

The course widened my horizon in the field of Entrepreneurship. It helped me open an eye towards opportunities, understand the types of entrepreneurship and showed me the different aspects involved. The guest lectures are very inspiring and provide a door to London’s start-up scene. At Royal Holloway I met many nice people and with some I’m working on new projects.

Michael Krayenhoff (MSc Entrepreneurship, 2011)

For more information about where our graduates have gone onto, check out our Alumni Profiles here.



Support for entrepreneurs

For more information about guidance, training, facilities, events, student societies, speakers and competitions please see the Careers Service's entrepreneurship pages.

MichaelKrayenhoff-croppedGraduate Profile

Michael Krayenhoff

MSc Entrepreneurship, 2011

>>> View Michael's Profile


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