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Vera Hoelscher

Studied: MA Marketing

Graduated: 2010

Place of Work: Microsoft

Position: Sales Solutions Specialist

What made this course so unique was how it combined a focus on consumer collectives and social media with critical marketing theories and ethics.  This was supplemented by special guests lecturing us about current topics such as the complete turn around of a major Russian airport from a services marketing perspective, or the importance of cultural sensitivity in international marketing.

Although students worked hard, there were plenty of opportunities to enjoy life on our beautiful campus and in close by London.  Such included culinary evenings with friends, Founder’s Dining Hall dinners, the legendary Summer Ball as well as partying in London.  For me, one of the most important aspects of life at Royal Holloway was the friends I made within its international student community.

The most strenuous and yet rewarding experience during my Master of Arts was writing my dissertation. In order to keep interested throughout months of research, analysis and writing, the key was to choose a topic that I was truly dedicated to.  Befitting the summer months, I combined three previous research interests of mine – Generation Y, services marketing and luxury consumption – in my dissertation, which came to be titled Marketing Luxury Holidays to a Young German Leisure Class.  The most exciting parts of this process were carrying out the primary research and seeing how my results formed findings that were beyond what I had anticipated. 

Together with my supervisor, Dr Sameer Hosany, I was able to take this dissertation further and publish it as a conference paper at the Travel and Tourism Research Association Conference in Archamps, France, last year.  This experience was made yet more special by a Gala dinner, which took place at the Cesar Ritz College.  After a Swiss wine tasting session, we were served exquisite courses cooked by the students of the prestigious hotel school.

A final high point of my master’s programme was being able to attend the Graduation ceremony in July together with my fellow course mates, friends and family.  It is hard to imagine a venue more festive than the University’s own chapel for such an occasion.  What made the obligatory picture taking and cap tossing so memorable was being reunited with those Royal Holloway people, who have grown to be good friends.

Post-Graduation, I was able to apply my Marketing knowledge during an internship at ASOS. com, the UK’s largest independent online fashion retailer. Being a part of the International Team, I assisted the launch of ASOS.de, the German counterpart of the British website. It was a fun- and action-filled couple of months while we engaged in social media marketing, search engine optimisation, localisations, reports and direct contact with our new customers. 

In 2012, I started working for Microsoft Advertising in my home town Munich. I am currently working as a Sales Solution Specialist for Online Marketing products sold to advertisers across Germany and the rest of Europe. My daily job encompasses consulting the German Microsoft Advertising sales team on how to best reach target audiences, providing sales materials, giving trainings as well as reporting on the performance of campaigns.

My degree from Royal Holloway has not only helped me get this job thanks to the valuable insights into the digital Marketing world I gained, but also because it taught me how to team work in an international environment. An experience I can only highly recommend to prospective Marketing students!


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