Professional photographers are regularly commissioned by the Design Studio on behalf of the College to provide photographs for use in College media for marketing and promotional purposes. In most cases the photographer will be accompanied by a member of the Design Studio, and appropriate consent will be sought as necessary (see 1-3 below).
Photographs are maintained in a digital image library in the Design Studio. All requests to use any photographs that appear in College media should be made via the Design Studio Co-ordinator who will ascertain that the use of the photographs is appropriate, check whether any conditions apply to the images identified and grant approval accordingly.
Occasionally College photographs will be supplied for appropriate use (ie relating to the core business and/or promotion of the College) by a third party. In these cases, there will be a written agreement on use and form of credit, and in some cases an administration charge will be applied.
It will not be necessary to obtain consent if individuals are not readily identifiable from the photograph and it seems unlikely that any damage or distress will result. Therefore, students and staff whose images appear as incidental detail in photographs (e.g. general graduation day or campus photographs) will not need to give consent for the use of their image.
Photographs of group activities
Where photographs are to be taken of a group activity (e.g. a seminar) then this should be announced in advance so that individuals may leave the room briefly if they do not wish to appear in the photographs. Those who remain are considered to have given their consent.
Photographs of small groups/individuals
Where photographs are to be taken of a single individual, or a small group of individuals, where individuals are the main subject of the photograph (even if they are not identified by name), consent should be routinely sought before any photographs are taken. When gaining consent, it is important to ensure that individuals are informed of what the images will be used for (eg which media and who will have access to them). In most cases, verbal consent is all that will be required. In some cases, for instance where school-age students are involved, a photographer is required to get written consent to be signed by the subject(s).