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Laura Anderton

Behavioural Insights Research

(2009-2012)

Laura began researching and applying for jobs a few months into the third year of her BA Geography degree, which helped her to build up confidence and interview experience. By July she had perfected her CV and application technique, and as a result, she was offered a job in London just three weeks after graduation. Laura is now a Sub-Editor for consumer trends and behavioural insights research agency Canvas8, based in Old Street. Her duties include proofreading and editing articles, writing material for clients, and uploading and managing all content for the company’s website. She will also be representing the company at their upcoming lecture evening on the rise of brands from emerging BRIC markets.

What Laura says:

“I absolutely love my job! With a constant influx of fascinating new articles and reports, no two days are the same. My Human Geography degree has given me a great foundation of knowledge and understanding of how brands and consumers interact, which is invaluable for a consumer research agency like Canvas8. Best of all, I can continue my passion for Cultural Geography and the Geographies of Commodities because I’m surrounded by them every day at work!”

Laura’s advice:

“Start applying for jobs early on in Third Year. While it’s not too common for companies to hire people months in advance, you will gain invaluable experience just by applying and attending interviews. Don’t be disheartened by rejection – the more jobs you apply for, the better you will understand what sort of work would suit you best. After an unsuccessful assessment day early on in my search, I realised I was looking at the wrong industry!”

“Most importantly, when you’re applying, don’t be put off by long lists of job requirements. These are often more like a company’s ‘wish list’ than actual necessities, so if you can’t tick all the boxes, don’t worry – if you can demonstrate your enthusiasm and willingness to work hard in your covering letter, you stand a good chance of being called to interview. My job specification asked for an NCTJ journalism qualification and experience with Adobe InDesign, but the company was so impressed by my covering letter and interview performance that they hired me without them.”

 


 "Don’t be disheartened by rejection – the more jobs you apply for, the better you will understand what sort of work would suit you best."

 
 
 
 

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