Leaving RHUL, Kathryn had a good idea she would like a job role that involved an element of management. At university she did mostly human geography modules and particularly enjoyed the economic geography module. After graduating, she did various temporary roles for six months whilst applying for management schemes and other job. She was then offered a role in a small market research company based in High Wycombe.
What Kathryn says:
“Initially I was employed as a trainee to learn about the industry and project management in the market research sector. Since then I have worked with many blue chip companies who are wanting to understand all about their customers and what they think of their service provision. We provide research services in the niche area of customer and employee satisfaction research. This involves understanding all about their business and industry and developing a research programme through a series of qualitative and quantitative techniques that will provide them with useful data”
“The linkages from my degree although not totally related are strong especially from the economic and statistical elements. We carry out report writing and statistical data interpretation. The key skills are time management, strong communication skills, and a motivation to work unsupervised with a sense of humour when the work piles up! I have worked my way gradually through the company and my role has grown with the company. I was made a company director last year. Now I have more of a financial and planning role but still remain very hands on in conducting the research and presenting to clients. We have a number of Geographers in our midst now as well as Psychologists. Remember Geographers are in demand!”
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