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Niki McMorrough


Niki is the founder, CEO and Creative Director of her own Luxury Lingerie and Shapewear brand, Made by Niki. Made by Niki is a premium lingerie brand from England. They are stocked in over 100 stores across 17 countries. Made by Niki is an East Midlands Business Award Winner, a UK Fashion Export Finalist and CILA Best Shapewear Award Finalist.

"Royal Holloway gave me the chance to meet my first employer and therefore develop my career in Marketing, which is the world’s most transferable skill. The French I perfected while on my year abroad has become absolutely essential, because many of our lingerie clients are French speaking. I often draw on lessons from Alec Reed in real-life situations – he was a business genius and I wish I could still have him as a mentor today

Made by Niki has been an international lingerie brand right from its beginning in 2006. We’re stocked in Lane Crawford (Hong Kong), Coco de Mer (UK, USA) and the world’s best lingerie shops. Our first lingerie collections were stocked in Barneys New York, Harvey Nichols in Istanbul and Hunkemoeller in the Netherlands to name a few. Twenty five per cent of our lingerie gets sold to the USA where they are really keen on shapewear; they also love our sheer and lacy knickers, and sheer shaping skirt. Our lingerie designs have been featured in most international magazines including Vogue Russia, WWD, W Magazine, Cosmopolitan and Lucky.


We get invited to international lingerie events all the time, such as ‘Florence Fashion Week’ as a guest of Linea Intima, where Made by Niki is showcased in fashion catwalk shows and trade events. We travel to New York and Paris most seasons to meet with buyers and the press. We were commissioned by the world’s leading trade show – ‘Salon International de la Lingerie’ – to design their innovative shapewear collection in 2008. We have won and been shortlisted for international business awards such as the UK Fashion Export Award (2008), CILA International Shapewear awards and the East Midlands International Business Award (2009)."


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