JWT is one of the largest advertising agencies in the US and the fourth biggest in the world, with over 10,000 employees in over 200 ofﬁces in 90-plus countries, serving over 1,200 clients including HSBC, Nestle, Rolex and Unilever. Bronwen joined JWT in 2009 as a trainee Account Manager and now works on Shell’s marketing campaigns. Her role involves managing client briefs from initial concepts through to ﬁnal ads, including print ads, billboards, websites, viral videos and TV commercials.
"I am the connection between our client and the agency; responsible for brieﬁng in new work, managing the client and their expectations, as well as acting as an overall ‘project manager’ to see work through from initial ideas to live ads. I’ve helped to create TV commercials, print ads, billboards, two new websites and viral videos.
I chose JWT because it is an advertising agency with a vast amount of heritage, which I ﬁnd fascinating. They invented Mr Kipling, aired one of the ﬁrst TV commercials ever, and have maintained relationships with some of their clients for over 100 years.
We go through an intense eight-week training programme when we ﬁrst start, then we complete both our IPA one and IPA foundation courses within the ﬁrst six months. Working at a company which invests so much in continuous learning is one of the most important and valuable things to me. We also get private health care, are home to the best roof terrace in London, are situated next to Top Shop and have a subsidised bar!
For the past year we’ve been developing the latest Shell Retail Fuels campaign which will roll out globally over the next three years: a huge task, but a fascinating and challenging one. We launched in the UK in July and I remember shrieking with joy when I saw my ﬁrst TV commercial on air!
I’ve just been promoted from an Account Executive to Account Manager. I’m also about to start a secondment at Shell for two months where I’ll work alongside my client and get to experience more of a marketing role, rather than advertising. I’m excited to see where the next year leads. JWT’s graduate recruitment programme is deﬁnitely one of the best in the business (they are often called the University of Advertising’) so I feel lucky that I’ll continue to be offered professional development courses throughout my career."