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Home > Courses > Undergraduate > Management with Marketing (Year in Business)
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Management with Marketing (Year in Business) BSc

UCAS code NN25
Year of entry 2018
Course length
4 years full time
Department Management »

Our School of Management has a fresh and intellectually challenging approach to management research and education. Studying Management and Marketing at Royal Holloway means that you will learn from internationally renowned experts who will share their research and experience so that you gain current and relevant management skills and knowledge. Your specialist knowledge in marketing, combined with interpersonal and transferable skills and business experience, will lead to excellent career prospects in management.

You will build on your skills and abilities in all the key areas of management, including strategy, international business, marketing and consumption.  You will also explore the key aspects of marketing, including marketing management, consumer behaviour, marketing research and e-commerce.  By electing to spend a year in business you will also have ample opportunities to integrate theory and practice and gain real business experience.

Our balanced approach to research and teaching guarantees high quality teaching from subject leaders, cutting edge materials and intellectually challenging debates.  You will receive individual attention and flexibility to acquire, if desired, expertise within a specialist field.

This course will allow you to develop a creative approach to problem solving that produces effective management results along with how to provide direction, assess progress, and adapt your approach to changing circumstances. 

  • Competitive edge in pursuing your career having gained real business experience, which has been secured by the student with the support of Royal Hollowa[!--Start--]y, University of London.
  • Quality research publications are judged as 14thout of 101 UK business and management schools (Research Excellence Framework 2014).
  • Innovative and effective Management School; 81% student satisfaction (National Student Survey 2015) and Marketing ranked 4th (Complete University Guide 2017).
  • Inspiring international community; 60% of our Management students come from overseas and the 8,500 students at Royal Holloway are from 130 countries.

Core modules

Year 1

Quantitative Methods

In this module you will develop an understanding of quantitative studies and how they are employed in Management and Economics. You will look at how quantitative studies relate to differences, associations and relationships in groups and populations, and examine a range of statistical techniques. 

Interpreting Management

In this module you will develop an understanding of key management concepts, theories and practices. You will learn about the development and shifting of key paradigms in management, and how management knowledge can be regarded as a social construct. You will also consider how you can enhance your employability through skills in critical analysis.

International Business

In this module you will develop an understanding of the formal economic, political and legal institutions, as well as cultural, religious, and linguistic differences that must be taken into account when conducting business across borders. You will look at how the global context in which companies operate has evolved over time, considering the role of foreign direct investment and internationalisation strategies. You will examine the motivations for entering a foreign market, the factors determining whether a company enters on their own or in partnership, the risks of entry and how they are analysed, and how companies negotiate with governments.

Markets and Consumption

In this module you will develop an understanding of how marketing can be seen as both an academic discipline and as a business practice. You will look at the role of the consumer as a stakeholder in an organisation, examining how they make consumption decisions. You will assess marketing as a business practice, considering how it has penetrated all sectors of the economy (private, public, and not-for-profit). In addition, you will learn about the sustainability of marketing practices in an increasingly globalised consumer society.


In this module you will develop an understanding of the basic concepts of accounting, examining its role in organisations and society. You will consider the basic components of financial statements, including income statement, balance sheets, and cash flow statements, and the procedures and techniques for the preparation of these. You will also look at the principles of financial decision making and how to analyse accounting information

Foundations in Digital Enterprise

In this module you will develop an understanding of information systems and how they have become the backbone of contemporary businesses. You will consider how they are used by business managers as a tool for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage. You will also examine the broader organisational, human and information technology dimensions of information systems and how they can be used to provide solutions to challenges and problems in the business environment.

Organisation Studies

In this module you will develop an understanding of organisation as a process and the organisation as an entity. You will look at key managerial activities, examining classical ideas about organisation with the context of nationalisation and humanisation. You will see how these ideas reappear, albeit in a modified form, in contemporary organisations, looking at organisational forms and modern management techniques such as culture management, emotional labour, and charismatic leadership. You will also consider Max Weber’s distinction of formal and substantive rationality and Anthony Giddens’ formulation of the duality of action and structure.

Year 2

Strategic Management

In this module you will develop an understanding of the theories of strategic management. You will consider these theories in the context of contemporary business operations, including the political and regulatory frameworks, in response to technological change, financialisation, the development of new business models, and changes in the way corporate performance is assessed. You will look at key concepts and debates in the theory of corporate and business strategy, and examine the changing context in which corporate strategy is formulated and implemented. 

Marketing Strategy in Context

In this module you will develop an understanding of the marketing strategies used by organisations. You will look at the elements of the marketing mix and their critical interrelationships, examining the competitive environment, customer insights, market information systems, business models, enterprise competencies, control, evaluation and innovation. You will also consider the sustainability of marketing practices in an increasingly globalised consumer society.

Managerial Accounting

In this module you will develop an understanding of the technical and non-technical aspects of management accounting. You will look at traditional costing methods and techniques, such as contribution volume profit analysis (CVP), budgeting, responsibility accounting, transfer pricing, and decision-making, alongside more innovative management tools, including activity based costing (ABC), activity based management (ABM), and the balanced scorecard. You will examine the issues underlying pricing and product offering and consider the importance of quality and cost control as strategic objectives for improving organisational performance.

Operations Management

In this module you will develop an understanding of the design, planning and control of operating systems for the provision of goods and services. You will look at the tools and techniques used in the development of operational systems and the factors that affect the choice of operating methods. You will consider approaches to the planning cycle, inventory management, and production control techniques, including capacity planning, and the merits of push and pull systems. You will also examine quality control and its management in practic

Human Resource Management

In this module you will develop an understanding of the significance of human resource management in organisations. You will look at the links between product market and human resourcing strategies, the role of human resources planning in workforce management, and polices such as employee participation and involvement, including the role of trade unions in employment relationships. You will examine the regulation of labour markets, employment discrimination and conflict and resistance at work. You will also consider specific human resources practices, such as recruitment and selection, training and development and pay and performance management. 


In this module you will develop an awareness of the challenges associated with gaining employment in the contemporary workplace. You will learn about work experience, internships, and part-time employment opportunities, and receive guidance on how to complete applications, become familiar with what to expect from an assessment centre, and develop your interview technique. You will participate in a range of activities including business games, quizzes, coaching exercises, and hear from industry speakers offering insights into what it’s like to work in a particular sector or company.

Marketing Research

In this module you develop an understanding of the nature and scope of marketing research, and how it is used to support the design and implementation of successful marketing decisions. You look at a conceptual framework for producing research results that are actionable and relevant. You will consider both quantitative and qualitative data collection techniques and methods of data analysis, gaining familiarity with the SPSS software package and how to write marketing research reports to assist decision makers.

Digital Marketing

In this you will develop an understanding of how digital technologies are being used in marketing programmes. You will look the frameworks and models that are relevant to digital marketing practice and their supporting technologies. You will examine various digital channels and how they are used within marketing campaigns, considering search engine optimisation strategies, customer acquisition and retention, customer service, direct marketing, communications, e-tailing and digital channel structures. 

Year 3

This year will be spent on a work placement. You will be supported by the School of Management and the Royal Holloway Careers and Employability Service to find a suitable placement. However, Royal Holloway cannot guarantee that all students who are accepted onto this degree programme will secure a placement, and the ultimate responsibility lies with yourself. This year forms an integral part of the degree programme and you will be asked to complete assessed work. The mark for this work will count towards your final degree classification.

Year 4

Integrating Management - Business in Context

In this module you will develop an understanding of the key business and management activities, and the opportunities and challenges that arise from the external business context in the early 21st century. You will look at the business context from the perspective of selected corporate functions, and consider the social, environmental or ethical challenges companies face. You will examine how firms can address such issues and become familiar with appropriate courses of action.

Integrating Management - Leadership and Innovation

In this module you will develop an understanding of the innovation challenges that contemporary organisations face. You will look at innovative solutions to leadership problems, and consider how organisational systems contribute to innovation. You will examine the impact of different leadership styles. the merits of disruptive innovation, and analyse the extent to which excellent innovation and leadership affects organisational sustainability.

Consumer Behaviour

In this module you will develop an understanding of the nature of consumer behaviour, its relevance to the marketing environment, and impact on society. You will look at the internal and external factors which underpin consumer behaviour theories, and consider the impact of marketing strategies on these. You will also examine the the nature of consumption, markets, and culture, and evaluate the complexity of consumer behaviour.

Brands and Branding

In this module you will develop an understanding of the nature of brands, branding, and the nature of the consumer society that we live in. You will look at different theoretical approaches to understanding brands and branding, and examine how branding theories are applied in marketing strategies.

Global Marketing

In this module you will develop an understanding of the scope and nature of marketing planning, practice and theory in a global context. You will look at the evolution of the global market and consider current topical debates surrounding globalisation. You will examine the complexities of marketing operations and strategies in diverse geographical markets and evaluate the suitability of marketing strategies in addressing the contemporary global business environment.

Advertising and Promotion in Brand Marketing

In thid module you will develop an understanding of contemporary marketing communication management within an international context. You will look at how promotional campaigns are constructed by advertising agencies, and consider the complementarity and inter-dependence of discrete marketing activities within a strategic perspective by creating an outline promotional campaign. You will examine the complexity and salience of ethical issues in marketing and advertising, especially with respect to the wider social influence, and deconstruct promotional communications in terms of their likely intended segmentation and positioning rationale.

Optional modules

In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.

Year 1

Economic and Social Foundations of Sustainable Organisations

In this module you will develop an understanding of the main economic, social, ecological and governance factors that determine the long-term sustainability of organisations. You will look at the interconnectedness of these factors and how they set the context within which small and large businesses, public service organisations and third sector organisations operate. You will consider perspectives on the identification and management of corporate social responsibility, including the complex and often contested business case for it, and how this is often tied into, and justified, in terms of the economic context within which the organisation operates. You will also examine the importance of corporate governance for global sustainability.

Alternatively you may take a module from another department, subject to availability and timetable constraints.

Year 2

Only core modules are taken

Year 4

International Financial Accounting

In this module you will develop an understanding of various aspects of the international financial accounting environment. You will look at the regulatory background to the composition of reporting documents, considering influences on national financial reporting and international differences in financial reporting systems. You will examine approaches to the classification of financial reporting systems, and initatives designed to achieve international harmonisation and standardisation of accounting practices. You will also evaluate communication issues in accounting and analyse the impact of international accountability.

Asia Pacific Business

In this module you will develop an understanding of multinational business in the Asia Pacific, their worldwide operations, and their impact on Europe. You will look at the contemporary economic, political, and cultural contexts of the Asia Pacific nations, and consider the diversity of the business environments and business practices in the region. You will examine the factors that lay behind the rapid growth of the region in the last five decades, and use empirical evidence to analyse the operation, performance and impact of multinational enteprises originating from there.

Emerging Markets

In this module you will develop an understanding of the emerging markets, commercial realities, and national cultures within the context of the global economy. You will look at the strategic issues and dilemmas that managers face in their efforts to expand into emerging markets, and consider the commercial realities and national cultures of these. You will look at specific cases studies, including the economies of Brazil, Russia, India, China, Turkey and South Africa.

European Business

In this module you will develop an understanding of how institutions, policies and processes have shaped the European Union and the European business environment. You will look at the key institutions, policies and processes involved in the widening and deepening of the union, and theories which explain its development. You will consider the national, regional and global influences on European business and examine the complex relationships between the EU and its major trading partners. You will also critically evaluate the challenges facing European countries, policymakers and businesses.

Accounting for Corporate Accountability

In this module you will develop an understanding of the concept of accountability in the context of the relationships between corporate organisations and their stakeholders. You will look at the main theoretical approaches used to explain corporate reporting practice, including agency theory, signalling theory, stakeholder theory, legitimacy theory and institutional theory. You will examine a selection of International Financial Reporting Standards dealing with complex issues involving the identification, recognition and measurement of assets, liabilities, equity, income and expenses. You will also consider the the nature of subjective judgements involved in financial, social and environmental accounting and reporting.

The Globalisation of Work

In this module you will develop an understanding of the impact of globalisation on work. You will look at the economic, political and institutional forces that shape the international mobility of work, and examine the complexity of managing people as work becomes increasingly boundaryless. You will consider the implications of a more integrated global labour market on work organisation, employment relations and national labour market institutions, and critically assess the challenges brought by the mobility of capital and the movement of people to the organisation of work in a global context.

International Human Resource Management

In this module you will develop an understanding of the implications of changes in the global organisation of firms and the international workforce for human resource management policy choices. You will look at the differences in business and human resource systems between the UK, the USA, Germany and Japan, and examine the approaches to, and strategies for, human resource management in international business activities. You will consider the problems of transferring human resource management practices from one country to another, and the role of multinational companies as agents of knowledge. You will also evaluate the role of transnational organisations in regulating human resource policies and practices in firms.

Social Media, Networks and Business

In this module you will develop an understanding of social networks and social media platforms from multiple perspectives. You will look at the growth of social media and the connectedness of the networked society, considering recent advances in network science, social psychology, and marketing. You will examine the role of social networking technologies in enabling business innovation and societal change, and critically assess positive and negative impacts of these technologies.

The Individual at Work

In this module you will develop an understanding of a variety of contemporary issues with respect to individual and group behaviour at work. You will look at the theoretical approaches to understanding individual and group processes, considering work attitudes, identity at work, and issues of work design, such as teamwork, contemporary communication, and managing well-being.

Business in International Comparative Perspective

In this module you will develop an understanding of the key determinants of economic performance and the success of individual firms, industries and national economies. You will look at the achievements of the world's advanced economies, considering the character of their institutions and businesses, and examine the historical origins of differences in national institutions and corporate capabilities.

Strategic Management Accounting

In this module you will develop an understanding of financial management control strategy. You will look at the dependencies and relationships between business models and operating architecture, capital structure, and off-balance sheet financing. You will conside the context of managing accounting in a changing environment, an evaluate the impact of mergers and acquisitions on businesses. You will examine strategic control tools and techniques such as responsibility accounting and transfer pricing, and assess the the relationship between product markets, internal organisation cost structures and capital market expectations.

Strategic Finance

In this module you will develop an understanding of the 'time value of money'. You will look at the main principles of finance theory and how these can be applied to commercial problems. You will consider the relationship between risk and return, and examine the valuation of equities, bonds and options and the relative merits of different approaches to choosing and valuing securities. You will evaluate the consequences of a proposed takeover or merger from the perspective of capital markets and assess the relevance of information efficiency.

Clusters, Small Business and Entrepreneurship

In this module you will develop an understanding of how small companies can become internationally competitive. You will look at the theories of clusters, and apply them to the analysis of small and medium enterprises operating in different contexts. You will consider vertical and horizontal collaborative strategies, and their impact on firms' capabilities, resources, and performance. You will examine the relationships between small companies and multinationals, and the mechanisms through which small companies are linked to the global economy. You will also compare different clusters and assess the competitive advantages and disadvantages they generate for companies.

Business Data Analytics

In this module you will develop an understanding of the main managerial and technological principles which underlie business and analytics. You will look at the impact of business data analytics on product and service innovation, and examine the main challenges and risk related to business data analytics activities within organisations. You will learn how to carry out a variety of business data analytics techniques, and consider the impact of legislation, regulation and ethical codes of practice on business data analytics programmes and the organisations running them.

Digital Innovation Management

In this module you will develop an understanding of the main technological and managerial principles behind digital innovation. You will look at the revolutionary impact of digital technology on product and service innovation, and examine the main challenges and risks related to digital innovation initiatives within organisations. You will consider how latest digital techologies can be used to lead innovation initiatives and analyse the implications of the external socio-economic and regulatory context for digital innovation within organisations.

Business Process Applications

In this module you will develop an understanding of the principles and concepts of Enterprise Resource Planning (ERP). You will look at how firms use ERP systems for strategic effectiveness and consider the key strategic issues facing managers seeking to deploy and exploit such systems. You will examine the challenges facing those responsible for the selection, implementation and management of ERP projects, and gain practical experience using SAP software and other enterprise-level applications.

Entrepreneurship Theory and History

In this module you will develop an understanding of how enterprises have evolved and how the position of entrepreneurs has changed over the centuries under different regimes of state formation, institutional change and moral discipline. You will look at how political regimes have either facilitated or hindered entrepreneurship and examine the importance of temporal, geographical and structural issues in entrepreneurship history.

Corporate Entrepreneurship

In this module you will develop an understanding of the theories and practices related to corporate entrepreneurship. You will look at the management of creativity and innovation in large organisations, as well as the processes and structures relevant to the successful appropriation of opportunities within a market context. You will also consider the barriers that constrain managers and their companies from being entrepreneurial, and examine conceptual and empirical evidence of corporate entrepreneurship from real world examples.

Innovation, Strategy and the Corporation

In this module you will develop an understanding of business innovation in the context of new ventures and corporations. You will look at how changes in technology, markets, and society are affecting how new business models, products and services emerge. You will consider innovation as a source of competitive advantage and examine the management of innovation, critically evaluating associated risks and uncertainty. You will also analyse past experiences and how they can be used to exploit future opportunities through innovation.

Accounting for Sustainability

In this module you will develop an understanding of contemporary issues in the theory and practice of accounting for sustainability. You will look at key issues in the growing ara of sustainability accounting including notions of accountability in the context of sustainability, cultural and religious perspectives on sustainability accounting, elements of sustainability reporting, and the role of accounting in embedding sustainability in decision making.

Corporate Governance

In this module you will develop an understanding of a number of diverse international and theoretical positions on corporate governance. You will look at the concepts of control, accountability and transparency within the context of corporate governance, and consider the the role of regulation and its comparative national context. You will examine new trends in emerging market business groups and multinationals and analyse prevailing debates on insider- versus outsider-controlled corporate governance regimes.

Responsible Entrepreneurship

In this module you will develop an understanding of responsibility in the context of entrepreneurship. You will look at the entrepreneurial process and consider the inherent ambivalence of both new ideas and their unintended consequences. You will examine the concepts of social entrepreneurship, sustainable entrepreneurship, and minority entrepreneurship, and evaluate how new organisations emerge, grow, and approach responsibility challenges.

Marketing Ethics and Society

In this module you will develop an understanding of the scope and nature of marketing ethics. You will look at the complexity and interconnectedness of moral dilemmas in marketing practice and consider potential responses by stakeholders, such as consumers, businesses and governmental actors, to ethical marketing issues.


You will initiate, design and undertake a substantial piece of independent work. You will critically review published work and utilise qualitative or quantitative research skills to evaluate and interpret research data.

Your will be assessed by a combination of examinations and in-course assignments in the form of essays or presentations. Your understanding of the key management subjects will be achieved by the following learning methods:

  • Lectures introduce the key subject areas, themes and frameworks through a larger teaching group format
  • Group work will provide you with the opportunity to meet and learn to work with other people. This is important for your development when considering a management role in your future career.
  • Case-studies will be integrated throughout your course. This will reflect the reality of decision-making and problem-solving activities in today’s business environment
  • Independent Learning is a key skill that will benefit you in the workplace and life in general, as well as study. You will need to conduct your own research to find out more about the subject areas you are interested in.
  • Seminars and Workshops are an opportunity to explore the themes raised in lectures in more detail. Seminars are comprised of small interactive groups, with discussion between staff and students.
  • Formal examinations take place in May/June.
  • Placement Assessment.

Study time

Proportions of study time will vary depending on modules taken, but typically:

Year 1

You will spend 20% of your study time in scheduled learning and teaching activities, and 80% in guided independent study.

Year 2

You will spend 19% of your study time in scheduled learning and teaching activities, and 81% in guided independent study.

Year 3

You will spend 100% of your time on placement.

Year 4

You will spend 15% of your study time in scheduled learning and teaching activities, and 85% in guided independent study.


Proportions of assessment types will vary depending on modules taken, but typically:

Year 1

Written exams account for 40% of the total assessment for this year of study, and 60% will be assessed through coursework.

Year 2

Written exams account for 47% of the total assessment for this year of study, and 53% will be assessed through coursework.

Year 3

Coursework accounts for 100% of the total assessment for this year of study.

Year 4

Written exams account for 15% of the total assessment for this year of study, 3% will be assessed through practical exams, and 82% will be assessed through coursework.

Typical offers

Typical offers

How we assess your application:  predicted grades lower than our typical offers are considered.  Read more about what we look for here.

  • Where an applicant is taking the EPQ alongside A-levels, the EPQ will be taken into consideration and result in lower A-level grades being required.

  • Socio-economic factors which may have impacted an applicant's education will be taken into consideration and alternative offers may be made to these applicants.

Required/preferred subjects

At least five GCSEs at grade A*-C or 9 - 4 including English and Mathematics.

Other UK Qualifications
International Baccalaureate 6,5,5 at Higher Level subjects with a minimum of 32 points overall. 
BTEC Extended Diploma Distinction, Distinction, Distinction in a relevant subject
BTEC National Extended Diploma Distinction, Distinction in a relevant subject plus 1 A level grade B
BTEC National Extended Certificate Distinction plus A levels grade BB 
Welsh Baccalaureate Requirements are as for A-levels where one non-subject-specified A-level can be replaced by the same grade in the Welsh Baccalaureate- Advanced Skills Challenge Certificate
Scottish Advanced Highers Please see the requirements for Scottish Highers
Scottish Highers AABBB 
Irish Leaving Certificate H2,H2,H3,H3,H3
Access to Higher Education Diploma Pass with at least 24 level 3 credits at Distinction and the remaining level 3 credits at Merit, in a relevant subject, Please note that the Access to Higher Education Diploma will only be acceptable if the applicant has had a considerable break from education.

Other UK qualifications

Please select your UK qualification from the drop-down list below

Please select a qualification

Please select a qualification

International and EU entry requirements

Please select your country from the drop-down list below

English language
IELTS 6.5 overall with 6.0 in reading and writing and a minimum of 5.5 in all other subscores. For equivalencies please see here.

For more information about entry requirements for your country please visit our International pages. For international students who do not meet the direct entry requirements, we offer an International Foundation Year, run by Study Group at the Royal Holloway International Study Centre. Upon successful completion, students can progress on to selected undergraduate degree programmes at Royal Holloway, University of London.

A Management with Marketing degree at Royal Holloway, University of London can lead into a variety of career paths.  It is highly regarded by employers because of the advanced understanding of both modern business and marketing combined with valuable interpersonal and transferable skills that can be taken direct into the work place. By spending a year in business you will also have the business experience that employees highly value, as well as having created valuable business connections. We will help students to recognise their own strengths, skills and abilities so that they can make strong applications for their chosen job or further study.

  • Full time employment or further study achieved by 79% of graduates within six months of graduation (Unistats 2015).
  • Graduates entered prominent organisations in roles such as: PR and Communications Officer at L’Occitane, Business Development Manager at Hitachi Capital, National Field Sales Co-ordinator at Britvic Soft Drinks, Management Trainee at British Airways and Electronic Group Purchasing at VW Group.

Home and EU students tuition fee per year*: £9,250

International students tuition fee per year**: £17,500

The fee for the Year in Industry will be 20% of the tuition fee for that academic year.

Other essential costs***: Costs incurred by students while on a Year in Industry will vary depending on the nature and location of the placement. For further information please contact the School of Management.

How do I pay for it?  Find out more about funding options, including loans, grants, scholarships and bursaries.

*Tuition fees for UK and EU nationals starting a degree in the academic year 2017/18 will be £9,250 for that year, and is shown for reference purposes only. The tuition fee for UK and EU undergraduates starting their degrees in 2018 is controlled by Government regulations, and details are not yet known. The UK Government has also announced that EU students starting an undergraduate degree in 2018/19 will pay the same level of fee as a UK student for the duration of their degree.

**Fees for international students may increase year-on-year in line with the rate of inflation. Royal Holloway's policy is that any increases in fees will not exceed 5% for continuing students. For further information see fees and funding and our  terms & conditions.

***These estimated costs relate to studying this particular degree programme at Royal Holloway. Costs, such as accommodation, food, books and other learning materials and printing etc., have not been included.

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