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Digital Innovation and Analytics MSc

UCAS code
Year of entry
Course length
1 year full time
Management »
Location of study
Central London »

Digital Innovation and Analytics is an exciting new course at Royal Holloway. It is aimed at recent graduates, from any discipline, seeking to boost their employability in a digital economy, as well as professionals wanting to update their workplace knowledge and skills.

The course focuses on the knowledge and skills required to manage digital technologies in the development and delivery of business innovations. It will equip you with an in-depth understanding of how to integrate digital technologies such as mobile computing, enterprise systems, social media, and data analytics tools to innovate business practices.

A key feature of the programme is the development of practical knowledge through industry connections and business case studies whilst providing a strong theoretical base on business management in the digital era.

On graduating you will have the ability to analyse business innovation opportunities and challenges and make well-informed tactical and strategic decisions. You will be confident in proposing and evaluating solutions to business problems by using data analytics skills, and be able to effectively communicate complex business information to both professional and non-specialist audiences.

As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.

  • Strong career prospects in a digital economy where the capacity to innovate and adapt is integral to employability.
  • New and exciting opportunity to study cutting-edge topics such as Big Data, business intelligence, digital innovation, and social media. Coupled with exposure to highly sought-after skills in financial data analysis, data visualisation, and web analytics.
  • Develop an effective network through external contacts with leading academics and senior corporate managers through seminars and guest lectures and work on real business projects through corporate guest sponsorship.
  • Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.


Attend our Postgraduate Open Evening at the Central London campus


Core modules

Business Intelligence and Data Analytics

In this module you will develop an understanding of the principles and practices of gathering information and how it can be synthesised and used in a strategic context. You will look at the key channels and sources that may be used to gather information, and examine how internal and external information is used in organisations. You will consider the 'Big Data' revolution, and the challenge that the exponential rise of external information presents to businesses as they attempt to make sense of it. You will learn how to identify patterns and trends for decision making, as well as modelling future activities.

Consultancy in the Digital Era

In this module you will develop an understanding of the design, development and application of innovative digital technologies in an era where existing solutions and practices are becoming increasingly disrupted and transformed. You will have the opportunity to meet with, and receive guidance from, speakers who have diverse expertise within the digital sector. Working in teams, you will provide digital consultancy for a client that requires a contemporary digital solution, encompassing digital strategy, vision, social media analysis, and project management.

Digital Business and Innovation

In this module you will develop an understanding of the strategic, economic and management implications of digital technologies to secure sustainable growth in a highly competitive environment. You will look at companies that have built their success on digital innovation, such as Google, and examine the role of digital technologies in driving business strategies and the significance of a company's business model for the success of a digital innovation. You will assess the potential of digital innovations in creating and sustaining competitive advantage, and evaluate the opportunities of e-business and new digital technologies in service and product innovation. You will also consider the opportunities and challenges of harnessing the power of digital technologies to start a business.

Critical Issues in Digital Society

In this module you will develop an understanding of the fundamental issues in the digital society. You will investigate the diffusion of technological innovations such as mobile technologies, social media, cloud computing and Big Data in the private and public sectors. You will examine the impact of technological changes for individuals, organisations and societies in a global context, and consider the strategies which can be employed in response. You will also look at the potential social consequences of digital technologies, such as privacy, security, intellectual property and protection of data.

Leading Online Collaborations

In this module you will devleop an understanding of the role of online communities in digital innovations. You will look at the emergent management and leaderhsip theories related to online communities, considering how leaders emerge in the online space and the characteristics of effective online leadership. You will examine social network theory and how digital platforms can be effectively managed.

Social Media and Web Analytics

In this module you will develop an understanding of the different types of social media and web data. You will look at the tools and techniques used to analyse these, and learn how organisations use this information to inform their decision making. You will evaluate strategies of social media in different industrial contexts, including public campaigns, humanitarian missions and emergency management. You will also critically assess the ethical, political and cultural impact of social media and web technologies on individuals, communities and organisations.

Dissertation Preparation and Research Methods

In this module you will develop your analytical research skills so that you are better prepared your dissertation project. You will look at approaches to management research and the assumptions upon which they are based, and consider how to critically evaluate primary and seconadary data sources. You will examine how to choose appropriate quantitative and qualitative research methods for data collection and subsequent analysis, and how to conduct research in a systematic and critical reflective manner. You will also analyse the ethical implications of research investigations and their impact upon findings.


The dissertation provides you with an opportunity to learn and practise researching and writing skills for your future career. You will apply the analytical and problem-solving techniques you have acquired throughout your studies to explore a specialist interest in greater depth. You will critically evaluate academic literature, collect data systematically, organise your findings, and present your research results in a clear and logical and manner. To help, your research proposal will be read by the programme director, who will select an appropriate member of staff to act as your dissertation supervisor. Your final submission will be between 12,000 and 15,000 words in length.

Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.

This programme is delivered in block teaching mode.

Entry criteria:

UK Lower Second Class Honours degree (2:2) or equivalent. Applicants with significant business experience will also be considered.

Those who have studied disciplines other than management or business should take the `Foundations of Modern Management' unit during Induction Week to obtain the background knowledge required for this course.

A successful applicant will usually have the following qualities:

  • combine an enthusiasm for digital technologies and a passion for innovation, with an aspiration to work in challenging business enviroments.
  • adapt to different cultural and working environments.
  • demonstrate confidence, dedication, and actively engage in team work and other learning activities both in and outside the classroom.

English language requirements:

IELTS score of 6.5 with a minimum of 6.0 in all subscores required for non-native English speaking applicants. For equivalencies, please see here.

If you require Royal Holloway to sponsor your study in the UK, your IELTS must be a UK government-approved Secure English Language Test (SELT).

International and EU entry requirements

Please select your country from the drop-down list below

Students from overseas should visit the International pages for information on the entry requirements from their country and further information on English language requirements. Royal Holloway offers a Pre-Master’s Diploma for International Students and English language pre-sessional courses, allowing students the opportunity to develop their study skills and English language before starting their postgraduate degree.


On graduating with a Masters degree in Digital Innovation and Analytics from Royal Holloway you will possess sought-after knowledge and skills for digital innovation and business consultancy. You will be highly employable and be equipped to work as a business analyst, consultant, or innovation manager in a variety of industries. 

We will help you to recognise and indetify your strengths, skills and abilities so that you can make strong applications for your chosen career, or for further study.

Home and EU students tuition fee per year 2018/19*: £10,400

International students tuition fee per year 2018/19*: £17,500

Other essential costs**: There are no single associated costs greater than £50 per item on this course

How do I pay for it? Find out more about funding options, including loans, grants, scholarships and bursaries.

* These tuition fees apply to students enrolled on a full-time basis. Students studying part-time are charged a pro-rata tuition fee, usually equivalent to approximately half the full-time fee. Please email student-fees@royalholloway.ac.uk for further information on part-time fees. All postgraduate fees are subject to inflationary increases. Royal Holloway's policy is that any increases in fees will not exceed 5% for continuing students. For further information see tuition fees and our terms and conditions.

** These estimated costs relate to studying this particular degree programme at Royal Holloway. Costs, such as accommodation, food, books and other learning materials and printing, have not been included.

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