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Home > Courses > Courses for 2017 > Undergraduate > German and Management
More in this section Modern Languages, Literatures & Cultures

German and Management BA

For 2018 entry this course will be replaced by BA Modern Languages and Management.

UCAS code RN22
Year of entry 2017
Course Length
4 years full time
Department Modern Languages, Literatures and Cultures »
Management »

 

As a student of German, you will not only learn to speak and write fluently, you will also develop excellent communication and research skills and combine language proficiency with cross-cultural perspectives.

You will be able to tailor your study of German to suit your specific areas of interest, choosing from an exciting multidisciplinary range in German literature, thinking, history, art, film and current affairs; from Mann and Kafka to representations of childhood and youth in German culture.

Through our School of Management you will build a foundation for strategic planning, evaluation of risks and opportunities, communicating key messages, managing resources, effective deployment of human and financial assets, and evaluating the results.  Skills which, when combined with language fluency, make you highly employable.

You will also have the exciting opportunity to spend a year working, teaching or studying in Germany or a German-speaking country, when you will immerse yourself in the language and culture and truly broaden your horizons at partner universities such as Heidelberg, Munich and Vienna, teaching placements at German or Austrian schools, or work placements in business or industry.

  • Whether you are a beginner or advanced student when you start, by the time you graduate you will be fluent in German: confident in reading, understanding and analysing text and able to write with ease and accuracy.
  • On graduation you will have the language and analytical skills, together with an in-depth knowledge of German history, culture and society, that will give you a valuable competitive edge in an increasingly globalised world.
  • Our research staff are engaged in research at the highest level internationally; we are in the top 10 of UK Modern Language departments for research quality and the top in London (Research Assessment Exercise 2014) and 95% of the School of Management’s research was judged to be of an international standard

Core modules

Year 1

German: Intensive Beginners' German 1

This is your core German language module (beginners’ pathway). In five weekly seminars you will be introduced to the German language and begin to develop a knowledge of vocabulary and core grammar, as well as oral and listening comprehension skills.

German: German Language 1

This is your core German language module in which you will develop your skills in writing, speaking and comprehending the German language. There will be three seminar hours per week alongside a fortnightly grammar lecture. You will focus on written German, oral practice and grammar, and study a range of texts and topics. The skills you will acquire include the writing of formal letters (letter of complaint, letter to the editor, etc.) and short essays, and presentation delivery in German.

German: Introduction to German Studies

This module will introduce you to key areas of interest in contemporary German Studies, including literary genres and styles, film, and important themes. It will also introduce you to basic library-based and bibliographical study skills. In weekly seminars you will learn how to analyse different kinds of texts and films, and be introduced to aspects of literary and film theory. You will study a variety of short texts and poems by major writers from the 18th century to the present day, a film by a major German filmmaker, and a recent novel on an historical theme.

German: German History and Culture

The module presents key developments in German history through the lens of literature and the visual arts, in a lively and accessible way. You will gain an insight into German culture and history from the Middle Ages to the present, and acquire skills and knowledge that will serve you throughout your degree. By the end of the module you will be familiar with some of the key historical moments in German history, and with some of the ways these have had a political and cultural impact.

The core modules in Management are:

International Business

In this module you will develop an understanding of the formal economic, political and legal institutions, as well as cultural, religious, and linguistic differences that must be taken into account when conducting business across borders. You will look at how the global context in which companies operate has evolved over time, considering the role of foreign direct investment and internationalisation strategies. You will examine the motivations for entering a foreign market, the factors determining whether a company enters on their own or in partnership, the risks of entry and how they are analysed, and how companies negotiate with governments.

Markets and Consumption

In this module you will develop an understanding of how marketing can be seen as both an academic discipline and as a business practice. You will look at the role of the consumer as a stakeholder in an organisation, examining how they make consumption decisions. You will assess marketing as a business practice, considering how it has penetrated all sectors of the economy (private, public, and not-for-profit). In addition, you will learn about the sustainability of marketing practices in an increasingly globalised consumer society.

Accounting

In this module you will develop an understanding of the basic concepts of accounting, examining its role in organisations and society. You will consider the basic components of financial statements, including income statement, balance sheets, and cash flow statements, and the procedures and techniques for the preparation of these. You will also look at the principles of financial decision making and how to analyse accounting information. 

Organisation Studies

In this module you will develop an understanding of organisation as a process and the organisation as an entity. You will look at key managerial activities, examining classical ideas about organisation with the context of nationalisation and humanisation. You will see how these ideas reappear, albeit in a modified form, in contemporary organisations, looking at organisational forms and modern management techniques such as culture management, emotional labour, and charismatic leadership. You will also consider Max Weber’s distinction of formal and substantive rationality and Anthony Giddens’ formulation of the duality of action and structure.

Year 2

German: Intensive Beginners' German 2

This module is designed to follow on from and to build on the knowledge and skills established in Intensive Beginners’ German 1. You will establish, through intensive practice and use of a range of learning materials, more advanced comprehension skills in written and spoken German. The emphasis throughout will be on everyday language and day-to-day situations.

German: German Language 2

This is your core German language module in which you will continue to develop your skills in writing, speaking and comprehending the German language. There will be three seminar hours per week alongside a fortnightly grammar lecture. You will focus on written German, oral practice and grammar. The module will again include an element of ‘German for business purposes’, dealing with business related text genres, such as business letterers and report writing.

The core modules in Management are:

Strategic Management

In this module you will analyse the principal theories of strategic management and consider them in the context of contemporary business operations, including the political and regulatory frameworks, in response to technological change, financialisation, the development of ‘new’ business models, and the changes in the way corporate performance is assessed. You will discuss key concepts and debates in the theory of corporate and business strategy, examine the changing context in which the corporate strategy is formulated and implemented, and develop an understanding of the theoretical debates that relate to corporate strategy via the analysis of case studies, which will cover a variety of industrial settings and situations.

Marketing Strategy in Context

In this module you will develop an understanding of the marketing strategies used by organisations. You will look at the elements of the marketing mix and their critical interrelationships, examining the competitive environment, customer insights, market information systems, business models, enterprise competencies, control, evaluation and innovation. You will also consider the sustainability of marketing practices in an increasingly globalised consumer society.

Managerial Accounting

In this module you will develop an understanding of the technical and non-technical aspects of management accounting. You will look at traditional costing methods and techniques, such as contribution volume profit analysis (CVP), budgeting, responsibility accounting, transfer pricing, and decision-making, alongside more innovative management tools, including activity based costing (ABC), activity based management (ABM), and the balanced scorecard. You will examine the issues underlying pricing and product offering and consider the importance of quality and cost control as strategic objectives for improving organisational performance.

Human Resource Management

In this module you will develop an understanding of the significance of human resource management in organisations. You will look at the links between product market and human resourcing strategies, the role of human resources planning in workforce management, and polices such as employee participation and involvement, including the role of trade unions in employment relationships. You will examine the regulation of labour markets, employment discrimination and conflict and resistance at work. You will also consider specific human resources practices, such as recruitment and selection, training and development and pay and performance management. 

Year 3

The third year of this degree programme will be spent abroad, either studying or working or both. It is usually expected that students will spend at least 9 months overseas, in countries where the native langauges match the languages the student is studying. Students studying two langauges will be expected to divide their time between two relevant countries, i.e. one for each langauge. The School of Modern Languages, Literatures & Cultures will support students in finding a suitable study or work placement, but students are also expected to explore opportunities independently and the ultimate responsibility for securing such a placement lies with the student. Alternatively students may choose to enrol for courses at a partner university in the relevant country. This year forms an integral part of the degree programme; students on placement will be asked to complete assessed work which will be credited towards their degree, while in the case of those studying at a university, marks obtained for courses taken will be credited towards their degree. The same applies to the assessment of spoken language on return to Royal Holloway from the period of residence abroad.

Year 4

German: German Language 3

This is your core German language module in which you will continue to develop your skills in writing, speaking and comprehending the German language. There will be three seminar hours per week. In your grammar class you will work on the effective use of written register and style, and the presenting of a convincing argument. Your oral German classes will include debates and presentations. You will also be introduced to advanced translation skills, focusing on a variety of functional, literary, journalistic, factual and academic texts.

The core modules in Management are:

International Management - Business in Context

 

International Management - Leadership and Innovation

 

Optional modules

In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.

Year 1

Only core modules are taken

Year 2

German: Death, Desire, Decline - Thomas Mann and Franz Kafka

German: Love and Marriage in Major Novels by Theodor Fontane

German: Representations of Childhood and Youth in Modern German Culture

The core modules in Management are:

Strategic Management

In this module you will analyse the principal theories of strategic management and consider them in the context of contemporary business operations, including the political and regulatory frameworks, in response to technological change, financialisation, the development of ‘new’ business models, and the changes in the way corporate performance is assessed. You will discuss key concepts and debates in the theory of corporate and business strategy, examine the changing context in which the corporate strategy is formulated and implemented, and develop an understanding of the theoretical debates that relate to corporate strategy via the analysis of case studies, which will cover a variety of industrial settings and situations.

Marketing Strategy in Context

In this module you will develop an understanding of the marketing strategies used by organisations. You will look at the elements of the marketing mix and their critical interrelationships, examining the competitive environment, customer insights, market information systems, business models, enterprise competencies, control, evaluation and innovation. You will also consider the sustainability of marketing practices in an increasingly globalised consumer society.

Managerial Accounting

In this module you will develop an understanding of the technical and non-technical aspects of management accounting. You will look at traditional costing methods and techniques, such as contribution volume profit analysis (CVP), budgeting, responsibility accounting, transfer pricing, and decision-making, alongside more innovative management tools, including activity based costing (ABC), activity based management (ABM), and the balanced scorecard. You will examine the issues underlying pricing and product offering and consider the importance of quality and cost control as strategic objectives for improving organisational performance.

Human Resource Management

In this module you will develop an understanding of the significance of human resource management in organisations. You will look at the links between product market and human resourcing strategies, the role of human resources planning in workforce management, and polices such as employee participation and involvement, including the role of trade unions in employment relationships. You will examine the regulation of labour markets, employment discrimination and conflict and resistance at work. You will also consider specific human resources practices, such as recruitment and selection, training and development and pay and performance management. 

Year 4

German: Doubles, Devils, and Deadly Spiders - 19th-Century German Gothic Literature

German: Narrative and Identity - The German Novel from the 18th to the 21st Century

German: Dream Factories - Recent German Film

Optional modules in Management include:

International Financial Accounting

 

Consumer Behaviour

 

Emerging Markets

 

Asia Pacific Business

 

European Business

 

Corporate Accountability

 

Globalisation of Work

 

International Human Resource Management

 

The Individual at Work

 

Business in International Comparative Perspective

 

Brands and Branding

 

Global Marketing

 

Strategic Management Accounting

 

Strategic Finance

 

Advertising and Promotion

 

Clusters, Small Business and International Competition

 

Business Data Analytics

 

Digital Innovation Management

 

Enterprise Systems Management

 

Project Management

 

Small Business Management and Growth

 

Entrepreneurship Theory and History

 

Corporate Entrepreneurship

 

Innovation, Strategy and the Corporation

 

Accounting for Sustainability

 

Coporate Governance

 

Responsible Entreprenuership

 

Marketing Ethics and Society

 

The course has a modular structure, whereby students take 14 course units at the rate of four per year in years 1, 2 and 4, and two units during the year abroad. Some course units are compulsory while others are elective thereby offering flexibility and choice.

Assessment is by a mixture of coursework and end-of-year examination in varying proportions, depending on the course units you choose to take. For the Management course units, assignments are conducted either as individual or group work, and are usually in the form of essays, reports or presentations.

The first year is foundational and marks do not count towards your final degree. The second year, year abroad and final year marks do count, with more importance being given to the final year marks in order to reward progress and achievement.

Typical offers

Typical offers
A-levels ABB
Required/preferred subjects Required: Grade B in an essay based subject.  If German is taken at A-Level, a grade B is required and five GCSE passes graded A*- C including Maths and English.
Other UK Qualifications
International Baccalaureate 6,5,5 at Higher Level including at least 5 at Higher Level in an essay-based subject with a minimum of 32 points overall. If German is taken at Higher Level, a grade 5 is required.
BTEC Extended Diploma Distinction, Distinction, Distinction in a relevant subject.
BTEC National Extended Diploma Distinction, Distinction in a relevant subject plus one A level grade B in an essay based subject.
BTEC National Extended Certificate Distinction plus two A levels grades B,B including B in an essay based subject. If German is taken a grade B is required.
Welsh Baccalaureate Requirements are as for A levels where one non-subject-specified A level can be replaced by the same grade in the Welsh Baccalaureate - Advanced Skills Challenge Certificate
Scottish Advanced Highers AB at Advanced Higher Level including B in an essay-based subject. If German is taken as an Advanced Higher, a grade B is required plus Higher Level requirements.
Scottish Highers AABBB plus Advanced Higher Level requirements.
Irish Leaving Certificate H2, H2, H3, H3, H3 at Higher Level Level including H3 in an essay based subject. If German is taken at Higher Level, a grade H3 is required.
Access to Higher Education Diploma Pass with at least 30 level 3 credits at Distinction and 15 level 3 credits at Merit in a relevant subject area. Please note that the Access to Higher Education Diploma will only be acceptable if the applicant has had a considerable break from education.

Other UK qualifications

Please select your UK qualification from the drop-down list below



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International and EU entry requirements

Please select your country from the drop-down list below

English language
requirements
IELTS 6.5 overall with 7.0 in writing and a minimum of 5.5 in each remaining subscore.

For equivalencies please see here.

For more information about entry requirements for your country please visit our International pages. For international students who do not meet the direct entry requirements, we offer an International Foundation Year, run by Study Group at the Royal Holloway International Study Centre. Upon successful completion, students can progress on to selected undergraduate degree programmes at Royal Holloway, University of London.

On completion of this joint degree you will be a modern linguist and a strategic and adaptable thinker with impressive communication and leadership skills. Your wide-ranging skill set will give you a competitive edge in today’s job market and the potential to take a variety of different career paths. Having spent a year abroad you will have developed the kind of sensitivity to different cultures that is highly prized in the workplace. This experience and the skills gained will make you highly employable and ready to pursue your chosen career, both in Britain or abroad. We will help you to recognise you own strengths, skills and abilities so that you can make strong applications for their chosen job or further study.

  • Full time employment or further study achieved by 79% of Management graduates and 85% of German Graduates within six months of graduation (Unistats 2015). 
  • Modern Language graduates have entered a wide range of careers including: international management, consultancy, sales and marketing, media and publishing, banking, the arts, politics, the Civil Service, teaching, travel and tourism, translating and interpreting as well as language assistants and teacher trainers. Recent employers include: Mazda Motor Europe, British Council, Oxfam Head Office, Merlin Entertainments Group and Ralph Lauren.
  • Management graduates entered prominent organisations in roles such as: SAP Consultant at Bluefin Solutions, Senior Market Analyst at Thomson Reuters, Consultant at the United Nations, Assistant Producer at the BBC and Translator at Electronic Arts.

Home and EU students tuition fee per year 2017/18*: £9,250

International students tuition fee per year 2017/18**: £15,600

Other essential costs***: The cost of your year abroad will vary by country. Typical living costs to consider will be accommodation, food and household items, entertainment, travel, books and bills (including your mobile phone). You'll also need to budget for travel to and from your country of study. Additional costs compared to studying in the UK will also depend on personal choices and it is important to research the cost of living before the year commences.

How do I pay for it? Find out more.

*Tuition fees for UK and EU nationals starting a degree in the academic year 2017/18 will be £9,250 for that year. This amount is subject to the UK Parliament approving a change to fee and loan regulations that has been proposed by the UK Government. In the future, should the proposed changes to fee and loan regulations allow it, Royal Holloway reserves the right to increase tuition fees for UK and EU nationals annually. If relevant UK legislation continues to permit it, Royal Holloway will maintain parity between the tuition fees charged to UK and EU students for the duration of their degree studies.

**Royal Holloway reserves the right to increase tuition fees for international fee paying students annually. Tuition fees are unlikely to rise more than 5 per cent each year. For further information on tuition fees please see Royal Holloway’s Terms & Conditions.

***These estimated costs relate to studying this particular degree programme at Royal Holloway. Costs, such as accommodation, food, books and other learning materials and printing etc., have not been included.

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