In this module you will develop an understanding of quantitative studies and how they are employed in Management and Economics. You will look at how quantitative studies relate to differences, associations and relationships in groups and populations, and examine a range of statistical techniques.
In this module you will develop an understanding of key management concepts, theories and practices. You will learn about the development and shifting of key paradigms in management, and how management knowledge can be regarded as a social construct. You will also consider how you can enhance your employability through skills in critical analysis.
In this module you will develop an understanding of the formal economic, political and legal institutions, as well as cultural, religious, and linguistic differences that must be taken into account when conducting business across borders. You will look at how the global context in which companies operate has evolved over time, considering the role of foreign direct investment and internationalisation strategies. You will examine the motivations for entering a foreign market, the factors determining whether a company enters on their own or in partnership, the risks of entry and how they are analysed, and how companies negotiate with governments.
Markets and Consumption
In this module you will develop an understanding of how marketing can be seen as both an academic discipline and as a business practice. You will look at the role of the consumer as a stakeholder in an organisation, examining how they make consumption decisions. You will assess marketing as a business practice, considering how it has penetrated all sectors of the economy (private, public, and not-for-profit). In addition, you will learn about the sustainability of marketing practices in an increasingly globalised consumer society.
In this module you will develop an understanding of the basic concepts of accounting, examining its role in organisations and society. You will consider the basic components of financial statements, including income statement, balance sheets, and cash flow statements, and the procedures and techniques for the preparation of these. You will also look at the principles of financial decision making and how to analyse accounting information.
In this module you will develop an understanding of information systems and how they have become the backbone of contemporary businesses. You will consider how they are used by business managers as a tool for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage. You will also examine the broader organisational, human and information technology dimensions of information systems and how they can be used to provide solutions to challenges and problems in the business environment.
In this module you will develop an understanding of organisation as a process and the organisation as an entity. You will look at key managerial activities, examining classical ideas about organisation with the context of nationalisation and humanisation. You will see how these ideas reappear, albeit in a modified form, in contemporary organisations, looking at organisational forms and modern management techniques such as culture management, emotional labour, and charismatic leadership. You will also consider Max Weber’s distinction of formal and substantive rationality and Anthony Giddens’ formulation of the duality of action and structure.
In this module you will develop an understanding of the theories of strategic management. You will consider these theories in the context of contemporary business operations, including the political and regulatory frameworks, in response to technological change, financialisation, the development of new business models, and changes in the way corporate performance is assessed. You will look at key concepts and debates in the theory of corporate and business strategy, and examine the changing context in which corporate strategy is formulated and implemented.
Marketing Strategy in Context
In this module you will develop an understanding of the marketing strategies used by organisations. You will look at the elements of the marketing mix and their critical interrelationships, examining the competitive environment, customer insights, market information systems, business models, enterprise competencies, control, evaluation and innovation. You will also consider the sustainability of marketing practices in an increasingly globalised consumer society.
In this module you will develop an understanding of the technical and non-technical aspects of management accounting. You will look at traditional costing methods and techniques, such as contribution volume profit analysis (CVP), budgeting, responsibility accounting, transfer pricing, and decision-making, alongside more innovative management tools, including activity based costing (ABC), activity based management (ABM), and the balanced scorecard. You will examine the issues underlying pricing and product offering and consider the importance of quality and cost control as strategic objectives for improving organisational performance.
In this module you will develop an understanding of the design, planning and control of operating systems for the provision of goods and services. You will look at the tools and techniques used in the development of operational systems and the factors that affect the choice of operating methods. You will consider approaches to the planning cycle, inventory management, and production control techniques, including capacity planning, and the merits of push and pull systems. You will also examine quality control and its management in practice.
Human Resource Management
In this module you will develop an understanding of the significance of human resource management in organisations. You will look at the links between product market and human resourcing strategies, the role of human resources planning in workforce management, and polices such as employee participation and involvement, including the role of trade unions in employment relationships. You will examine the regulation of labour markets, employment discrimination and conflict and resistance at work. You will also consider specific human resources practices, such as recruitment and selection, training and development and pay and performance management.
In this module you will develop an awareness of the challenges associated with gaining employment in the contemporary workplace. You will learn about work experience, internships, and part-time employment opportunities, and receive guidance on how to complete applications, become familiar with what to expect from an assessment centre, and develop your interview technique. You will participate in a range of activities including business games, quizzes, coaching exercises, and hear from industry speakers offering insights into what it’s like to work in a particular sector or company.
This year will be spent on a work placement. You will be supported by the School of Management and the Royal Holloway Careers and Employability Service to find a suitable placement. However, Royal Holloway cannot guarantee that all students who are accepted onto this degree programme will secure a placement, and the ultimate responsibility lies with yourself. This year forms an integral part of the degree programme and you will be asked to complete assessed work. The mark for this work will count towards your final degree classification.
Integrating Management - Business in Context
Integrating Management - Leadership and Innovation
In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.
In this module you will develop an understanding of the legal context in which businesses, managers and professionals operate. You will look at the sources and administrative structure of English law, identifying key aspects of the domestic legal system and the influence of the EU. You will consider the nature of contractual agreements, the agency relationship and the consequences of negligence. You will scrutinise the legal implications of incorporation, including the roles of shareholders and directors, and the key principles of insolvency law. You will also examine instances of business and commercial crime encountered by professional accountants, directors, and managers, including whistleblowing, fraud, bribery, and money laundering.
Economic and Social Foundations for Sustainable Organisations
In this module you will develop an understanding of the main economic, social, ecological and governance factors that determine the long-term sustainability of organisations. You will look at the interconnectedness of these factors and how they set the context within which small and large businesses, public service organisations and third sector organisations operate. You will consider perspectives on the identification and management of corporate social responsibility, including the complex and often contested business case for it, and how this is often tied into, and justified, in terms of the economic context within which the organisation operates. You will also examine the importance of corporate governance for global sustainability.
The Global Economy
In this module you will develop an understanding of what is meant by globalisation, looking at the growth and development of the international economy from the late nineteenth-century to the present day. You will consider the many arguments and myths surrounding globalisation, focussing on the growth and development of the global economy during the twentieth-century. You will examine institutions such as the World Trade Organisation and multinational enterprises, and the role of foreign direct investment as a driving force in the integration of developing countries into the globalisation process. You will also consider the consequences of globalisation is relation to the environment, social inequalities, and poverty.
In this module you will develop an understanding of the development and contemporary fluctuations of multinational enterprises. You will look at their history and the role of foreign direct investment in achieving growth. You will consider the effect of internationalisation on host countries, and examine the political economy context within which multinational enterprises operate, as well as their own strategic decision making.
In this module you develop an understanding of the nature and scope of marketing research, and how it is used to support the design and implementation of successful marketing decisions. You look at a conceptual framework for producing research results that are actionable and relevant. You will consider both quantitative and qualitative data collection techniques and methods of data analysis, gaining familiarity with the SPSS software package and how to write marketing research reports to assist decision makers.
In this you will develop an understanding of how digital technologies are being used in marketing programmes. You will look the frameworks and models that are relevant to digital marketing practice and their supporting technologies. You will examine various digital channels and how they are used within marketing campaigns, considering search engine optimisation strategies, customer acquisition and retention, customer service, direct marketing, communications, e-tailing and digital channel structures.
In this module you will develop an understanding of fundamental concepts in finance, with an emphasis on corporate financial management. You will look at financial markets and institutions and how these impact a company’s financial strategy, and examine the techniques of capital budgeting, such as net present values and internal rate of return, including inflation and tax treatment. You will also consider sources of finance to a firm, management of risk, portfolio theory, and corporate valuation.
In this module you will develop an understanding of the tools and techniques of economic analysis to solve common managerial problems. You will look at economic intuition and its relevance to business problems, and the application of economic principles to strategic situations. You will consider the constraints faced by business decision makers, the economic consequences of their decisions, and the influence of the macro environment. You will also examine the benefits and drawbacks of free trade or restrictions on imports and exports across a range of countries with divergent socio-political contexts.
Creativity and Problem Solving
In this module you will develop an understanding of the practice of problem solving in organisations. You will look at the models, frameworks, tools and methods used to deal with the complexities of decision making in different types of organisations, including the implementation or use of information systems and technologies. You will consider which courses of action are most appropriate for particular management situations, and examine techniques used by managers to gain insights into situations and structure potential solutions to perceived problems, including concepts of non-linearity, self-organisation, creativity and chaos.
Social Media, Networks, and Business
In this module you will develop an understanding of the implications of social media for business and society. You will look at the drivers, facilitating conditions, and implications of the emergence of social media. You will consider the role of social media technologies in enabling business innovation and societal change, and the positive and negative impacts of social networking technologies on individuals, businesses, and society in general. You will also examine the complex connectedness of the networked society and analyse the penetration of social media business strategies.
New Venture Creation
In this module you will develop an understanding of the entrepreneurship process. You will look at how to start and grow a new venture, and how to develop and translate entrepreneurial ideas into achievable opportunities. You will consider the theories of entrepreneurship relating to opportunity recognition, marketing, innovation, and team formation, and assess key concepts such as internationalisation, raising finance, managing growth and exit strategies. You will also examine the nature of business planning and learn to critically evaluate a business opportunity.
Fundamentals of Entrepreneurship
In this module you will develop an understanding of the theoretical foundations of entrepreneurship. You will look at the roles and contributions of entrepreneurs and small and medium-sized enterprises to economies, and the theories of business growth and development, barriers to growth, internationalisation, and management buyouts. You will consider debates around the provision of hard and soft government support for entrepreneurship, and examine the application of entrepreneurship across different domains, including social entrepreneurship and the increasingly important ‘third sector’, the role of women, family businesses, ethnic minority businesses, and corporate ventures.
Motivation and Performance
In this module you will develop an understanding of why people work, how hard they work, and how motivation relates to employee wellbeing and performance. You will look at theories of people’s needs, values and traits, theories of justice, and the psychological contract. You will consider the role of popular management practices, including use of pay, leadership, job design, and human resource management, and assess the evidence on the impact of such interventions. You will also examine the social and structural forces that influence work motivation and performance.
Managing Organisational Change
In this module you will develop an understanding of the emergent discipline of organisational change and change management. You will look at the social scientific concepts and theories underpinning the management of change, and consider how these are applied in practice. You will examine the organisational problems central to contemporary management, becoming familiar with the diagnostic and prescriptive tools used in complex organisational change processes.
Management and Environmental Sustainability
In this module you will develop an understanding of environmental sustainability in relation to business and management. You will look at local, regional, national and global issues for various aspects of the natural environment that business activities may have an impact on, including climate change, soil, air, and water pollution. You will consider the implications of these environmental issues on business functions, such as strategy, logistics, production, and marketing, and the legal frameworks surrounding them. You will also examine sustainable management practices and the role of environmental regulations.
Business in Society
In this module you will develop an understanding of the role of business within a moral and social context. You will look at corporate social responsibility and business ethics within key functional areas such as marketing, human resource management, and accounting, and how these relate to sustainability. You will consider the key theoretical and practical perspectives surrounding the complexities of business in society, and compare and contrast different approaches taken to ethical issues. You will also examine environmental issues and how they affect business, including regulations and emissions tariffs.
International Financial Accounting
Asia Pacific Business
Accounting for Corporate Accountability
The Globalisation of Work
International Human Resource Management
The Individual at Work
Business in International Comparative Perspective
Brands and Branding
Strategic Management Accounting
Advertising and Promotion in Brand Marketing
Clusters, Small Business and Entrepreneurship
Business Data Analytics
Digital Innovation Management
Enterprise Systems Management
Small Business Management and Growth
Entrepreneurship Theory and History
Innovation, Strategy and the Corporation
Accounting for Sustainability
Marketing Ethics and Society