Dr. Nathan Griffiths, Department of Computer Science, University of Warwick
Convention Emergence and Concept Spread in Complex Social Networks
Conventions are often used in multi-agent systems to achieve coordination amongst agents without creating additional system requirements (such as norms or obligations). Encouraging the emergence of robust conventions via fixed strategy agents is an established method of manipulating how conventions emerge. The propagation of conventions is a form of influence spread, and the use of fixed strategy agents for manipulating convention emergence is closely related to the influence maximisation problem in social networks. In this talk we consider (i) using fixed strategy agents to manipulate conventions, (ii) influence maximisation and minimisation in multi-concept networks, and (iii) a methodology for influence estimation.