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February 2012

Posted on 13/02/2012

Guess Who?? The Relationship between Love and Advertising


Valentine's Day Advertisement  RW/6/4/11/3/4


So the month of love is finally here.

Before we all rush to petrol stations for those last minute flowers, it is perhaps significant to remember that love is all around us, and expressed everyday in a multitude of ways.

From a marketing perspective however, Valentine’s day is big money! From the red themed displays in shop windows to the love filled adverts on the telly, Valentine’s day always inspires people to do something special for the ones they love.

It was no different,  in 1925 as the above advert proves.

Taken from a  Dick Whittington Pantomime’s ‘Book of Words’ It tugs at the heartstrings of all of us, who wish to have love in our lives.  Like a modern day programme leaflet you would buy at a concert, The ‘Book of Words’ would have been bought by many at the pantomime as a momentum and souvenir. Therefore the company behind the advert knew exactly how and to whom to market their goods.

The advert was placed by a company specialising in greeting cards, pictures and eventually postcards called  ‘Raphael Tuck & Sons’.  The Company was started by Mr. Tuck and his wife in 1866, and was most well known for their great contribution to the ‘post card boom’ during the late 1800s and early 1900s. Unfortunately, during the Blitz, their headquarters were  destroyed and the company never recovered.

It is perhaps rather fitting that a company founded by lovers, should feature as our item of the month.

Happy Valentine’s Day!

Toni-Ann La-Crette, Information Assistant (Technical Services)


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