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Rottweiler Returns: The Apprentice star sets students to work

Posted on 24/11/2009

Claire Young

Students will be in the firing line as ‘The Apprentice’ television star Claire Young returns to the boardroom to set them a business task.

The Enterprise and Marketing challenge is aimed at sixth form students and will be held at Royal Holloway, University of London tomorrow, Wednesday 25 November.

The students will be split into teams and their challenge will be to devise an innovative marketing plan for a product or service, which will be revealed on the day. The sixth formers will have to design the product, packaging and come up with an advertising and marketing campaign much like this year’s Apprentice task where the candidates were given a generic breakfast cereal and were told to devise a new brand, packaging, and television advert.

Once their time is up the students will present their business proposals to a panel of judges, headed up by Claire, who instead of being at the mercy of Sir Alan Sugar, will be the one pointing the finger of fate and choosing a winner for the best marketing campaign.

Claire Young shot to fame in the fourth series of the BBC1 smash hit ‘The Apprentice’. She was the no-nonsense saleswoman nicknamed the Rottweiler for her ability to go after whatever she wants, and made it down to the final two.

Claire said, “I’m delighted to host the Marketing Challenge at Royal Holloway. Programmes like these really help to boost confidence, and nurture the talent and skills of young people. I’m really excited to judge the competition and hear the students’ business ideas.”

The event is being delivered by the College’s Widening Participation and Outreach team for pupils from seven colleges, including Strode′s College in Egham. Prizes up for grabs include Digital Photo frames, The Apprentice Box Set, CDs and day passes to Madame Tussauds.

Tanya Popeau, Senior Widening Participation and Outreach Officer, said, “The aim of this activity is to nurture untapped creativity, raise aspirations and enhance academic performance. Students will have the opportunity to work alongside our academics to develop their own business ideas and show off their talents to the country’s leading figures in Enterprise.”

For further information visit http://www.rhul.ac.uk/widening-participation/

To find out more about the business courses on offer visit http://www.rhul.ac.uk/management/


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