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Enterprising students get their creative juices flowing

Posted on 21/11/2011

Student ambassadors Jasmine and Jo-Anne with sixthformers Vanessa Boachie and Eyram Dogbatse and Dr Alex Reppel

This year Royal Holloway, University of London teamed up with global creative and advertising agencies to create and design a way to a better world in a one-day ‘Apprentice style’ Enterprise Challenge for sixth form students.

The competition, organised by Royal Holloway’s Outreach team, provided 50 students from schools and colleges in the South East, including Strodes College in Egham, Woking College, and Ealing, Hammersmith & West London College, with the task of designing innovative products, services and media campaigns, to promote Peace One Day and contribute to effecting positive change either on a national or international level.

Peace One day is a global charity supported by high profile figures from UN Secretary General, Ban Ki Moon to Annie Lennox and Angelina Jolie. The charity uses film, concerts and sports to promote the idea of a day of peace, free of conflict and war.  Last year, their efforts resulted in a ceasefire in Afghanistan and peace keepers were able to vaccinate 1.4 million people against polio.

Dr Alex Reppel from the School of Management at Royal Holloway delivered a workshop to help and support the students through the task.

They had the entire day to come up with an advertising and media campaign to promote their concept and at 5.30pm presented their pitches.

Vanessa Boachie, from Christ The King sixth form in Lewisham, said: “It has been great to be able to come here to Royal Holloway. It’s such a great opportunity and is allowing me to do something I enjoy but also pushing my creative boundaries.”

The panel consisted of Vice-Principal Professor Geoff Ward, Kati Howe from D & AD, an organisation which works with the leading brands in the creative industries from Apple & Microsoft, to BMW and Amnesty International, and Andy Fowler and his colleagues from Creative Advertising agency Brothers and Sisters.

After much deliberation the judges announced West Thames College as the winners with ‘Break it down’ - an idea which involved organising a weapon amnesty at local and national levels and turning the weapons into artistic sculptures.

Andy, one of the judges, said: “It’s great to be able to work with young people who haven’t decided what they want to do yet. It’s really interesting to inspire the younger generation who might not realise this is an avenue they can pursue.”

Tanya Popeau, Royal Holloway Outreach officer, said: “This event brings together brilliant young minds and innovative leaders, and uses the creative industry to unleash new talent. We have had a lot of positive feedback and we hope we have inspired the students to consider a wider variety of career choices and future options."

She added: "The team from Brothers and Sisters were so impressed by what they saw that they have offered four of the students work experience placements.”



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